3 Ways to Get Customers to Trust Your Business

When a new customer walks into your shop off the street, are you proud of what they see? Are your employees friendly and helpful? Is the store well-lit and clean? Are products displayed in an orderly fashion? These are all ways you can build trust with your shopper. Now, what about your online store? Just as […]

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How to Choose the Best Name for Your Online Store

Naming your online store is just as important as naming a brick-and-mortar business. After all, the name you choose will be potential customers’ first impression of your brand. You want to ensure that impression is positive and inviting. To that end, here are some tips to help you come up with the perfect name for […]

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Dig Deeper: 3 Steps to Uncover Your Brand

Building a killer brand isn’t just for household names. Small business owners can build their brands too and it’s the easiest way to set yourself apart from others who do what you do. 1. Understand the Details that Define Your Business Defining your brand helps you claim your space in the crowded business world. It crystallizes […]

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Stop the Marketing and Start the Social Engagement

One of the most common critiques of early social media marketing initiatives was that they were one-way streets. The brand spoke at the consumer rather than with the consumer. Some compared this shortcoming to walking from person to person at a party and shoving your business card into their pockets. Over the last few months, […]

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