How to Develop (And Stick To) a Shipping Policy

When people shop with you, they want to know things like when they might expect their merchandise and does it cost extra to ship to the Ukraine? As you figure out your shipping policy, you’ll find systematizing your shipping and packaging will save you many hours and dollars later. Here’s what your shipping policy should include. 1. […]

Continue Reading

The Playboy Guide to Selling More Products Online

You’re probably reading this because you aren’t quite getting the sexy sales results you want from your online store. Maybe you’re spending a lot of time dreaming about the day when you have regular customers who can’t wait to… get their hands on your goods. But, as you know, making that dream a reality is easier […]

Continue Reading

Recap of July 2015 #ScottsBizChat: SEO for Your Small Business

During the July Twitter chat, #ScottsBizChat, the Scott’s Marketplace marketing team joined forces with our co-hosts, including @TaraMClapper, technical editor at the top-rated competitor analysis and keyword searching tool, SEMrush and @Nicole_Barbato social media community manager from San Diego-based local search agency, OrganikSEO to discuss how to conduct basic research for your small business’s search […]

Continue Reading

How an Ideal Customer Profile Can Grow Your Business

One of the biggest mistakes new business owners make is thinking “everyone” is a potential customer. But they aren’t and here’s why that’s a good thing. It’s much easier to reach your ideal customer profile than it is to reach “everyone.” Marketing 101 is define your “target audience.” That means you have an idea of […]

Continue Reading