3 Small Business Growth Lessons From Clate Mask of Infusionsoft

Three-thousand small business owners gathered last month in Phoenix for Infusionsoft’s annual user conference. They represented just 10% of Infusionsoft’s customer base. Not bad for a company that just opened its doors in 2002. Infusionsoft, which publishes sales and marketing software for small businesses, has quickly grown to become a huge company. But, like most […]

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Is Your Hard Work Paying Off? 3 Ways to Measure Social Media

Over the last few months, we’ve been exploring a four-pillared approach to social media marketing. If you’ve been following this series, you’ve added a bunch of new social media followers and begun telling them your brand story and engaging with them on their turf. Now, it’s time to get nerdy. The fourth pillar of social media success is optimization. […]

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Your Go-To Guide to Selling More Products on Instagram

If you’re selling a product and you aren’t using Instagram to promote it, you’re really missing out. Use Instagram correctly, and you’ll build your brand, draw in more loyal customers, and set yourself apart from your competitors. However, if you use it incorrectly, you could do just the opposite. Check out this simple guide to […]

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