The No-Nonsense Guide to Twitter for Small Business Owners

I’m kind of a Twitter addict. And no, I’m not talking about using it to stalk celebrities, share pictures of my latest meal, and rant about politics — I’m talking about using a Twitter marketing strategy to amp up my sales and catch the attention of my target audience! I’ve made some really solid connections and even won business from simply […]

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The Go-Getters’ Guide to Small Business Saturday 2015

Go-getters unite! If you’re tired of leaving important things to the last minute (like creating an awesome profit-boosting strategy for one of the most important small-business days of the year), this guide has you covered. Small Business Saturday (SBS) is the annual celebration of small businesses across the country. After the retail frenzy that is […]

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6 Ways Email Marketers Are Like Brilliant International Spies

Talented. Intelligent. Dauntless. These words don’t just describe incredible international spies – they also describe the best email marketers. Don’t worry – to succeed at email marketing, you won’t need to go through intensive training, pass a series of tests, and cruise around foreign countries. You’ll just need to know some of the best practices […]

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How a Booming Business Grew From a Love of Gardening

After 15 years as the owner of a successful pet sitting business, Michelle Swiniarski was ready for a change. Indulging her love of herb gardening, Michelle launched Freya’s Garden Of Earthly Delights from her family’s hobby farm in suburban Cleveland. “My herb garden is my passion. I grow LOTS of herbs,” Michelle said. “I was […]

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Periscope vs. Meerkat: Get the Live-Streaming Lowdown

To put it simply… live streaming has the online community all sorts of twitterpated. Since the introduction of apps like Periscope and Meerkat early in 2015, live streaming has quickly become a social channel that many businesses and people are flocking toward — and not just for the lack of summer TV programming to choose […]

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