About the Author

Shannon Willoby

Shannon is the director of content marketing for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

Create Your Holiday Marketing Strategy Now: Join August’s #ScottsBizChat

On Tuesday, August 18, 2015 the DRIVE blog will be hosting our monthly Twitter chat, #ScottsBizChat, at 6pm PT/ 9pm ET on Twitter to discuss how small business owners can get ahead of the seasonal rush and plan a holiday marketing strategy for their online stores and websites now. Preview of August 2015 #ScottsBizChat During […]

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How to Sell Online: Getting Started With Scott’s Marketplace

Want to sell online but aren’t sure how to do it? We’ve put together some information and step-by-step instructions below on how you can create your first online store at Scott’s Marketplace in under 15 minutes. Why Scott’s Marketplace? Because we are dedicated to helping local store owners like you succeed. And we do this […]

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How to Participate in a Twitter Chat (And Why You’d Want To!)

What’s a Twitter chat? Basically, it’s a public conversation (set for a specific date and time) that can be found and participated in by using a unique hashtag. For example, ours is #scottsbizchat. Twitter chats can be about anything, from fashion advice to small business tips, and everything in between. If you were to join […]

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You 2.0: Become the Best Version of Yourself in 5 Steps

Want to become a better, more productive version of yourself who continues to aim higher and achieve more every day? Well, the way to that new, improved you is easier than you might think. Check out the 5-step personal development plan below that’ll help you get what you want out of life, whether professionally, personally, […]

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How to Turn Your Online Store Into a Sales-Making Machine

Having an online store isn’t a “set it and forget it” kinda thing. Just like a physical brick-and-mortar location, your online store needs constant attention, care, and nurturing for it to make an impressive amount of sales on a regular basis. Check out the online store tips below to help turn your business into a […]

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5 Ways Online Group Promotions Can Grow Your Business

If you were given the chance to shine a spotlight on your small business, would you pass it up? No way, right? Why, then, would you ever decline an opportunity to participate in online group promotions when they pretty much do the same thing and they won’t cost you a dime! Learn more about what […]

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Winning Over Window Shoppers: How to Get That Sale

They browse, possibly ask a question or two, and then slip silently away like a ship in the night, never to be seen again. Ahh, window shoppers — interested enough to look at what you have to offer, but not interested enough to actually make a purchase. (And that could be for a variety of […]

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10 Twitter Accounts That’ll Make You a Better Business Owner

When you follow the right people on Twitter, your stream will become less food pics and political rants and more educational tweets and implementable advice that is actually worthy of your time. Whether it’s a motivational quote, a quick tip, or a link to a helpful blog post, there’s a wealth of free advice waiting […]

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5 Surefire Ways to Become a Buzzworthy Blogger

Why should you care about being a better blogger? For a few reasons: 82% of consumers enjoy reading content from company blogs Over 30% of consumers consider a blog to be the second most influential factor when it comes to making a purchase Businesses that commit to blogging and publish over 51 posts receive a […]

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6 Social Media Tips Your Small Business Can’t Live Without

OK, maybe your small business can live without the tips in this blog post, but why would you want it to? Getting better at social media is important for many reasons, all of which will benefit your business in a variety of ways. (Getting found online, credibility, more sales, more customers who are actively engaged […]

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