shannonw

About the Author

Shannon Willoby

Shannon is the director of content marketing for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

5 Ways Online Group Promotions Can Grow Your Business

If you were given the chance to shine a spotlight on your small business, would you pass it up? No way, right? Why, then, would you ever decline an opportunity to participate in online group promotions when they pretty much do the same thing and they won’t cost you a dime! Learn more about what […]

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Winning Over Window Shoppers: How to Get That Sale

They browse, possibly ask a question or two, and then slip silently away like a ship in the night, never to be seen again. Ahh, window shoppers – interested enough to look at what you have to offer, but not interested enough to actually make a purchase. (And that could be for a variety of […]

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10 Twitter Accounts That’ll Make You a Better Business Owner

When you follow the right people on Twitter, your stream will become less food pics and political rants and more educational tweets and implementable advice that is actually worthy of your time. Whether it’s a motivational quote, a quick tip, or a link to a helpful blog post, there’s a wealth of free advice waiting […]

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5 Surefire Ways to Become a Buzzworthy Blogger

Why should you care about being a better blogger? For a few reasons: 82% of consumers enjoy reading content from company blogs Over 30% of consumers consider a blog to be the second most influential factor when it comes to making a purchase Businesses that commit to blogging and publish over 51 posts receive a […]

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6 Social Media Tips Your Small Business Can’t Live Without

OK, maybe your small business can live without the tips in this blog post, but why would you want it to? Getting better at social media is important for many reasons, all of which will benefit your business in a variety of ways. (Getting found online, credibility, more sales, more customers who are actively engaged […]

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12 Life-Changing Books to Read in 2015

What’s one of the best resolutions you can make for the new year? To read more. Yes… I know you’re already busy enough as it is, but even adding in just 15 minutes of reading a day can help you: Reduce stress Slow progress of and possibly prevent Alzheimer’s Disease and Dementia Expand your vocabulary […]

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How to Get Organized: Tools for Taming Your Office Tasks

As a small business owner, you might not have the funds to hire an administrative assistant. (Yet!) But easing your clerical workload is possible with a few great, cost-effective tools by your side. Check out the tools below to see which ones would work for you to help you manage your time better, stay organized, […]

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A Quick Checklist That’ll Improve Sales at Your Online Shop

Have sales at your online shop not really been what you expected? Before you throw in the towel entirely, you need to figure out why. And the best way to do this is to analyze your statistics and audit your shop as a whole. The checklist below will help to shine a light on the […]

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What Your Customers Really Want, Backed by Stats

Do you know what your customers want? What they really, really want? If your answer is “no” or “I’m not sure,” the stats below, courtesy of Deloitte’s retail survey, will help you realize what shoppers value most when it comes to the experience they have at your business, whether on- or offline, or both. Plus, […]

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