Willy-nilly content marketing is for fools. Fools, I say!
And that’s why this is the year you become a blogging superstar by using this free blog calendar for 2018.
Here’s everything you’ll be able to do with this customizable editorial calendar:
- Add a weekly theme
- Assign categories to posts
- Keep track of keywords used in posts
- Select working headlines/final versions
- Add notes for each post
- Organize keyword research
- Access additional resources to make you a content-marketing pro
But Do I Really Need to Use a Blog Calendar?
Well, if you want to have a blog that attracts and retains readers all year long, you’re going to have to get serious about content marketing.
And serious means it’s time to plan, schedule, and organize your content — and the way to do that is with a content calendar.
Basically, it’s a way to keep your thoughts organized, remind yourself of what keywords you want to target, and help you plan ahead — which is always a savvy thing to do. (Plus, it’ll make it easier for you to work ahead so you can actually go on vacation this year.)
Get the Most Out of Your Content Calendar
Once you’ve downloaded your free blog calendar template, (you can do that here), you’ll be able to customize it with your own information.
I’ve filled out the first week in January to help guide you (as you can see in the screenshot above) and the calendar goes through 2018 so you won’t have to fill out any dates for the entire year. (Yeah… we did the annoying work for you.)
But to get the most out of your nifty-new editorial calendar, make sure you’re using it to plan, schedule, and organize.
Here are a few tips that’ll help you get the most out of your calendar:
- Switch to the ‘Keyword research’ tab at the bottom of your calendar to keep track of ongoing keyword research.
- Switch to the ‘Notes’ tab to keep track of all the brilliant ideas you have for new blog posts, images to use, etc.
- Change the font color of your headlines to denote what stage they’re in (e.g. black: working headline, red: nearly completed post but missing an element, like an image, green: scheduled to publish or published).
- Use the ‘notes’ section in the blog calendar to remind yourself of actionable items once a post has been published (e.g., tweet influencers mentioned in the post.)
Ready to download your free content calendar? You can do that here.