Productivity Hacks From a Startup Guy and Efficiency Freak

My three years as marketing director for a software startup were the busiest three years of my life. After a few years in a fluffy corporate gig, my role with the startup forced me to learn how to be productive. And I do mean forced. I had no choice. Some people say you should work […]

Continue Reading

10 Twitter Accounts That’ll Make You a Better Business Owner

When you follow the right people on Twitter, your stream will become less food pics and political rants and more educational tweets and implementable advice that is actually worthy of your time. Whether it’s a motivational quote, a quick tip, or a link to a helpful blog post, there’s a wealth of free advice waiting […]

Continue Reading

Don’t Quit Your Day Job — Until You Answer These 5 Questions

By this time next month, I will have been my own boss for just over two years. It was March 2013 when my last company was acquired, freeing me to set up shop as an independent marketing consultant. Because I’ve been at this for a while now, I’m often asked for advice from folks who […]

Continue Reading

Become the Master of Your Email Domain With Inbox Zero

I loathe email. Not email marketing, mind you. I love that! I loathe the BCCs, the reply-alls, the incomplete responses, and the mind-numbingly long threads of email communication. Some people use email and use it well. I don’t mind that. I actually rather like it. Others abuse it. That’s why I embraced Inbox Zero after […]

Continue Reading

How to Get Influential People Talking About Your Business

Once upon a time, a big local public relations win was a cover story in the daily newspaper or a spot on the local morning show. Those goals are still worth pursuing. I mean, who doesn’t want to see their product on TV? However, the rise of social media has created a new class of […]

Continue Reading

A Business Owner Shares Her Biggest Mistake of 2014

As 2014 rapidly comes to a close, taking time to reflect on the successes and failures of the past twelve months can help you to develop a more vigorous plan of action for 2015. Identifying your strengths and weaknesses as a small business owner can usher both you and your clients into the new year […]

Continue Reading

12 Life-Changing Books to Read in 2015

What’s one of the best resolutions you can make for the new year? To read more. Yes… I know you’re already busy enough as it is, but even adding in just 15 minutes of reading a day can help you: Reduce stress Slow progress of and possibly prevent Alzheimer’s Disease and Dementia Expand your vocabulary […]

Continue Reading

How to Get Organized: Tools for Taming Your Office Tasks

As a small business owner, you might not have the funds to hire an administrative assistant. (Yet!) But easing your clerical workload is possible with a few great, cost-effective tools by your side. Check out the tools below to see which ones would work for you to help you manage your time better, stay organized, […]

Continue Reading

What Your Customers Really Want, Backed by Stats

Do you know what your customers want? What they really, really want? If your answer is “no” or “I’m not sure,” the stats below, courtesy of Deloitte’s retail survey, will help you realize what shoppers value most when it comes to the experience they have at your business, whether on- or offline, or both. Plus, […]

Continue Reading