5 Ways Online Group Promotions Can Grow Your Business

If you were given the chance to shine a spotlight on your small business, would you pass it up? No way, right? Why, then, would you ever decline an opportunity to participate in online group promotions when they pretty much do the same thing and they won’t cost you a dime! Learn more about what […]

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Winning Over Window Shoppers: How to Get That Sale

They browse, possibly ask a question or two, and then slip silently away like a ship in the night, never to be seen again. Ahh, window shoppers – interested enough to look at what you have to offer, but not interested enough to actually make a purchase. (And that could be for a variety of […]

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5 Surefire Ways to Become a Buzzworthy Blogger

Why should you care about being a better blogger? For a few reasons: 82% of consumers enjoy reading content from company blogs Over 30% of consumers consider a blog to be the second most influential factor when it comes to making a purchase Businesses that commit to blogging and publish over 51 posts receive a […]

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How a Negative Yelp Review Can Be Good for Business

You just received a negative review on Yelp, and your first instinct is to give that reviewer a piece of your mind. You’re passionate about your small business, in fact, your whole life revolves around your business – how could someone say something negative about your most prized possession? At this moment, I’d like to […]

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TV Appearance Tips: How to Look Your Best on Camera

Looking and feeling your best is important when it comes to having a successful TV appearance. After all, if you know how to look great on camera, that confidence will come through when you’re speaking about your company and products. Check out our TV appearance tips below for some must-have insider secrets on everything from […]

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Why Content Marketing Is Crucial for Small Business Owners

Have you noticed anything unusual about your customers lately? In particular, have you noticed how they seem to know much more about your company and your products than they ever did before? You aren’t imagining it — your customers do know more than they used to. The reason behind this shift is due to something […]

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How to Ace Your First TV Appearance

Your first TV appearance. It’s an exciting (nerve-wracking, terrifying) moment. Belt out a “woohoo,” do a jig, and go ahead, pinch yourself. Get the excitement of landing that first television segment out of your system because the best way to make every moment of the spotlight count is to shake it off and thoroughly prepare […]

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3 Questions That’ll Determine How Well You Know Your Brand

Your brand is the foundation upon which all of your marketing efforts are built. But what exactly is a brand? The American Marketing Association defines a brand as “the accumulation of experiences with a specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.” Unless […]

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3 Email Marketing Metrics You Must Improve Today

If you’re like most local business owners, you probably sent your share of emails over the last couple months. After all, the period between Black Friday and Small Business Saturday in November and Christmas and Hanukah in December is a huge opportunity for email marketers. Now that the holidays have passed, you can hopefully finally […]

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A Woman Sees a Man at a Party… and Demystifies Marketing

It’s December, which means it’s the season for holiday parties. Mistletoe. Eggnog. Regrettable make-out sessions with coworkers. OK, now that we’ve established that this is not your standard blog post on marketing for small businesses, let’s get to the point. I’ve seen one version or another of the joke below floating around in my online […]

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