Should You Use Press Releases for Your Online Business?

Any competitive edge you can get for your online business is worth the investment, in my mind. That’s why I like press releases: they’re affordable, and pretty easy to write once you learn a few tricks. Why Press Releases Rock First: what they are. A press release is a news nugget. It’s 200-400 words announcing some […]

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The Dos and Don’ts of Customer Service When Selling Online

When you’re running a business, your customer service skills can make or break you. This is especially true since all it takes is one customer leaving a terrible review to make other people hesitant about buying from you. So, it’s absolutely critical for you to make customer service a huge priority. Don’t put the business […]

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4 Outstanding Email Subject Lines You Should Steal Today

When it comes to email marketing, even the steepest discount or most compelling body copy won’t get you very far if no one opens it. Popular (and free!) email marketing service provider Mailchimp reports that the average open rate for emails sent by companies with 1-10 employees is 22.1%. That’s right. Just over one in […]

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What’s a Call to Action and Why Do You Need One?

What if I told you the whole secret to success online is telling others what to do. Sound crazy? It’s true. Take a look at the Google home page for example. What do you do? You search. There’s nothing else you can do except leave. Like Google, it’s essential that you make it excruciatingly clear […]

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The Orange Is the New Black Guide to Branding Your Business

In case you’ve been living under a rock, Orange Is the New Black is a wildly successful Netflix original series about a bisexual, wealthy woman named Piper Chapman who is sent to prison for helping her edgy, drug-smuggling lover, Alex Vause. The show is jam-packed with drama, love triangles, and comedy. The characters are interesting […]

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5 Photography Mistakes That Are Sabotaging Your Sales

Poor lighting, distracting backdrops, and blah images cost you sales. Luckily, with a little know-how, you can up your DIY photography game so your products look great, your site looks professional, and you increase your profit. Plus, with social media sites like Instagram and Pinterest, knowing how to take eye-catching product photos and behind-the-scenes shots is a […]

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Budget-Friendly Software Every Small Business Owner Needs

Customer relationship management (CRM) software is probably one of the most helpful systems that any small business owner can implement. This system is just as impactful to your long-term sales cycle — if not more — than any employee. In fact, studies show that companies with a fully utilized CRM system can increase sales by […]

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Online Marketing: How to DIY (Without Going Crazy)

Okay, to be fair, I help businesses with their online marketing for a living. So I find marketing fairly easy. But I know some business owners (maybe even you) struggle with it, then give up. That frustrates me, because marketing is one of the single most important elements in the success of any business! If […]

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How to Sell Online: Getting Started With Scott’s Marketplace

Want to sell online but aren’t sure how to do it? We’ve put together some information and step-by-step instructions below on how you can create your first online store at Scott’s Marketplace in under 15 minutes. Why Scott’s Marketplace? Because we are dedicated to helping local store owners like you succeed. And we do this […]

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5 Tips to Steal from Amazon to Improve Your Online Store

Even if you don’t feel like your ecommerce store is directly competing with a marketplace as big as Amazon, you can still glean valuable ideas about how to make your online shopping experience better. Let’s sneak a few ideas that you can implement today. 1. Encourage Shoppers to Save Their Favorites Not everyone visiting your online […]

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