How to Choose the Best Name for Your Online Store

Naming your online store is just as important as naming a brick-and-mortar business. After all, the name you choose will be potential customers’ first impression of your brand. You want to ensure that impression is positive and inviting. To that end, here are some tips to help you come up with the perfect name for […]

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Dig Deeper: 3 Steps to Uncover Your Brand

Building a killer brand isn’t just for household names. Small business owners can build their brands too and it’s the easiest way to set yourself apart from others who do what you do. 1. Understand the Details that Define Your Business Defining your brand helps you claim your space in the crowded business world. It crystallizes […]

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Ecommerce Mistakes: What NOT to Do When Selling Your Products Online

Let’s face it: running a business — online or off — is challenging. There will be obstacles, and likely you’ll make a few mistakes. If you’re new to selling online, there are a few common ecommerce mistakes new business owners often make. Knowing what they are can help you to avoid them, or at the […]

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How to Turn Your Online Store Into a Sales-Making Machine

Having an online store isn’t a “set it and forget it” kinda thing. Just like a physical brick-and-mortar location, your online store needs constant attention, care, and nurturing for it to make an impressive amount of sales on a regular basis. Check out the online store tips below to help turn your business into a […]

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The 10 Commandments of Talking to the Media

As a local business owner, you probably don’t get a lot of requests to talk to the media. However, there may come a time when a reporter calls. So, with a tip of the hat to the dynamite PR professionals at Ubiquity PR, here are the 10 commandments of a media appearance: Print ‘em out. […]

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3 Tips for Telling Your Brand Story on Social Media

The great broadcasters were great because they knew how to tell a story. Edward R. Murrow. Walter Cronkite. Ron Burgundy. Put ‘em in front of cue cards or a teleprompter (hopefully with appropriate punctuation) and watch as they educate and inspire. Last month, I introduced a four-pillared approach that I developed a few years ago […]

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5 Ways Online Group Promotions Can Grow Your Business

If you were given the chance to shine a spotlight on your small business, would you pass it up? No way, right? Why, then, would you ever decline an opportunity to participate in online group promotions when they pretty much do the same thing and they won’t cost you a dime! Learn more about what […]

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Winning Over Window Shoppers: How to Get That Sale

They browse, possibly ask a question or two, and then slip silently away like a ship in the night, never to be seen again. Ahh, window shoppers – interested enough to look at what you have to offer, but not interested enough to actually make a purchase. (And that could be for a variety of […]

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5 Surefire Ways to Become a Buzzworthy Blogger

Why should you care about being a better blogger? For a few reasons: 82% of consumers enjoy reading content from company blogs Over 30% of consumers consider a blog to be the second most influential factor when it comes to making a purchase Businesses that commit to blogging and publish over 51 posts receive a […]

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How a Negative Yelp Review Can Be Good for Business

You just received a negative review on Yelp, and your first instinct is to give that reviewer a piece of your mind. You’re passionate about your small business, in fact, your whole life revolves around your business – how could someone say something negative about your most prized possession? At this moment, I’d like to […]

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