The Go-Getters’ Guide to Small Business Saturday 2015

Go-getters unite! If you’re tired of leaving important things to the last minute (like creating an awesome profit-boosting strategy for one of the most important small-business days of the year), this guide has you covered. Small Business Saturday (SBS) is the annual celebration of small businesses across the country. After the retail frenzy that is […]

Continue Reading

6 Ways Email Marketers Are Like Brilliant International Spies

Talented. Intelligent. Dauntless. These words don’t just describe incredible international spies – they also describe the best email marketers. Don’t worry – to succeed at email marketing, you won’t need to go through intensive training, pass a series of tests, and cruise around foreign countries. You’ll just need to know some of the best practices […]

Continue Reading

Create Your Holiday Marketing Strategy Now: Join August’s #ScottsBizChat

On Tuesday, August 18, 2015 the DRIVE blog will be hosting our monthly Twitter chat, #ScottsBizChat, at 6pm PT/ 9pm ET on Twitter to discuss how small business owners can get ahead of the seasonal rush and plan a holiday marketing strategy for their online stores and websites now. Preview of August 2015 #ScottsBizChat During […]

Continue Reading

Would You Like Fries With That? How to Cross Sell Like a Pro

When a fast-food cashier asks you if you’d “like fries with that,” or if you’d like to “make that a jumbo size,” they’re not actually concerned you haven’t ordered enough to satisfy your appetite. What they are concerned with, however, is how they can get you to spend more money than you were planning to. […]

Continue Reading

Shake Off That Summer Slump! 5 Ways to Recharge Your Business

For many businesses, things all but grind to a halt during the summer. Many call it the summer slump. If you’ve spent three months waiting for the phone to ring and checking your email incessantly to no avail, this post will inject new energy into both you and your business. 1. Review and Refresh Your Website […]

Continue Reading

3 Powerful Content Marketing Lessons Learned From Ant-Man

I know, I know — I write about superheroes a lot. But I can’t help it! It seems like every Marvel movie that comes out has important business lessons to offer. And, of course, Ant-Man is no exception. When I watched it — I’ll admit — I was mostly focused on the story and amazing […]

Continue Reading

Make More Moolah: A 4-Step Plan to Increase Your Local Sales

If you run both a physical retail store and an ecommerce store, it can be challenging to balance the two. When you focus heavily on your online marketplace, you can miss serious opportunities in your local business community. But bring the two together, and you’ve got one hell of a marketing strategy. Follow the four-step […]

Continue Reading

Take It to The Bank! 5 Online Sales Tips You Need Now

It’s #%&# frustrating. You’re driving traffic to your online marketplace or website, and yet you’re not making the sales you want. Sales conversion is something that a lot of ecommerce sellers simply overlook. It refers to how many of the people who visit your website or online store actually end up buying from it. You may have […]

Continue Reading

How to Make a Photo Collage That’ll Catapult Your Sales

You know you need pictures to grab eyeballs on social media and bring them to your store. Yet, a steady string of product shots can get boring fast. What’s the solution? Learning how to make an eye-catching photo collage. If you’ve ever torn pictures from a magazine and arranged them on a piece of paper, […]

Continue Reading