The Playboy Guide to Selling More Products Online

You’re probably reading this because you aren’t quite getting the sexy sales results you want from your online store. Maybe you’re spending a lot of time dreaming about the day when you have regular customers who can’t wait to… get their hands on your goods. But, as you know, making that dream a reality is easier […]

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Recap of July 2015 #ScottsBizChat: SEO for Your Small Business

During the July Twitter chat, #ScottsBizChat, the Scott’s Marketplace marketing team joined forces with our co-hosts, including @TaraMClapper, technical editor at the top-rated competitor analysis and keyword searching tool, SEMrush and @Nicole_Barbato social media community manager from San Diego-based local search agency, OrganikSEO to discuss how to conduct basic research for your small business’s search […]

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5 Must-Write Blog Ideas for Your Ecommerce Business

Running out of steam and blog ideas for your business? It can be challenging to continually come up with fresh content when you feel like you’ve written about everything under the sun. But if you take a step back, you’ll see that there really are an infinite number of topics you can write about on your […]

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How an Ideal Customer Profile Can Grow Your Business

One of the biggest mistakes new business owners make is thinking “everyone” is a potential customer. But they aren’t and here’s why that’s a good thing. It’s much easier to reach your ideal customer profile than it is to reach “everyone.” Marketing 101 is define your “target audience.” That means you have an idea of […]

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How to Conduct SEO for Your Small Business: Join July’s #ScottsBizChat

On Tuesday, July 21, 2015 The DRIVE blog will be hosting our monthly Twitter chat, #ScottsBizChat at 6pm PT/ 9pm ET on Twitter to discuss how small business owners can conduct basic research for search engine optimization (SEO) for their online stores and websites. Preview of July 2015 #ScottsBizChat The Scott’s Marketplace team will be […]

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Stock Photos That Won’t Cost You a Dime (Or Get You Sued)

Thanks to smartphones, tablets, and short attention spans, the web is an increasingly visual medium. No one wants to read any more. (Yes, it kills me as a writer!) Because of this trend toward the visual, imagery is key. The right stock photos can make your website more presentable, your social posts more compelling, and […]

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Why You Need to Start Your Seasonal Marketing Strategy Now

I know what you’re thinking: “I have months before I need to start thinking about holiday promotions.” Sure, it seems a ways off, and if you’re the type who buys holiday presents on December 24, you might be tempted to apply the same procrastination to your online marketplace promotions. But do so at your own peril. Planning […]

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Should You Use Press Releases for Your Online Business?

Any competitive edge you can get for your online business is worth the investment, in my mind. That’s why I like press releases: they’re affordable, and pretty easy to write once you learn a few tricks. Why Press Releases Rock First: what they are. A press release is a news nugget. It’s 200-400 words announcing some […]

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The Dos and Don’ts of Customer Service When Selling Online

When you’re running a business, your customer service skills can make or break you. This is especially true since all it takes is one customer leaving a terrible review to make other people hesitant about buying from you. So, it’s absolutely critical for you to make customer service a huge priority. Don’t put the business […]

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