What Every Entrepreneur Needs to Know About Social Media

Instagram, Facebook, Twitter, Snapchat… you know your customers expect an active social media presence but the challenge is finding the time to do it well. Every entrepreneur wears many hats in the course of a day and sometimes, things slip through – like marketing. Don’t let that happen to you. Marketing helps you keep a […]

Continue Reading

4 People You Must Unfollow on Twitter Today

When I first discovered Twitter back in 2008, I followed everyone. And I mean everyone. There was so little activity on the platform back then – especially compared to today – that you kind of had to work to get enough content into your feed. Plus, it was hard to find other users. Follow Friday […]

Continue Reading

5 Inspiring Blogging Tips Hidden in Finding Nemo

Finding Nemo is a great story because it combines smart humor, devastating tragedy, and undying friendship to create a hopeful story about a fish who will stop at nothing to find his lost son. I mean – can you imagine what it’d be like to actually go through everything Marlin experienced to find Nemo? His […]

Continue Reading

A Realistic (and Really Effective) Social Media Strategy for Anyone

Your best strategy for social media marketing isn’t complicated. In fact, if you carved out a few minutes a day strategically, you could meet more people, build more trust, and make more sales. How’s that you ask? You’ve probably heard the adage, people do business with those they “know, like, and trust.” Makes sense — […]

Continue Reading

A Step-by-Step Guide to Running Your First Facebook Contest

It can be fun (and profitable!) to run Facebook contests. But if you haven’t done it before, it can also seem a bit overwhelming. The good news is that it’s much easier than you might think! Follow the guide below to get started on your first contest today. 5 Steps to Follow It’s a great […]

Continue Reading

Is Your Hard Work Paying Off? 3 Ways to Measure Social Media

Over the last few months, we’ve been exploring a four-pillared approach to social media marketing. If you’ve been following this series, you’ve added a bunch of new social media followers and begun telling them your brand story and engaging with them on their turf. Now, it’s time to get nerdy. The fourth pillar of social media success is optimization. […]

Continue Reading

Your Go-To Guide to Selling More Products on Instagram

If you’re selling a product and you aren’t using Instagram to promote it, you’re really missing out. Use Instagram correctly, and you’ll build your brand, draw in more loyal customers, and set yourself apart from your competitors. However, if you use it incorrectly, you could do just the opposite. Check out this simple guide to […]

Continue Reading

How a Pinterest Button Can Help You Sell More

Pinterest is a key piece of the online marketing mix for small business owners with ecommerce capabilities. There are few better ways to get your unique products in front of new customers. Are you ready to up your Pinterest game? With Pinterest buttons and widgets – and a little help from a developer – you […]

Continue Reading

How to Get Your First 1,000 Twitter Followers

Twitter is more than a place to vote for your favorite Dancing with the Stars couple. You can connect with the media (reporters are all over Twitter), local businesses, and potential customers. However, like any social media platform, it only works if you have followers who’re interested in what you have to share. You can […]

Continue Reading

How to Use Facebook Ads to Target Your Next Customer

Imagine spending $1.00 and getting back $2.00. That’s what can happen if you use Facebook ads effectively. Yet, if you’re like a lot small business owners, you aren’t sure how to use them properly… or even at all. Get Found The simplest way to use Facebook ads is to let your potential buyers know you exist. […]

Continue Reading