How to Wow Your Customers with Instagram Marketing

Successful Instagram marketing includes more than great pictures. You can use it as a way of connecting with your target audience on a more personal level, as well as for customer service. Here’s a quick guide to staying on top of your brand on Instagram and nurturing your loyal customers so they stay, well, loyal. […]

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Social Media Advertising: Does It Work and Should You Try It?

Let me cut to the chase. You’re reading this to learn a little about social media advertising, which are ads that appear within social media results (or on the side, like with Facebook), and to find out if they work. Let me give you a disappointing answer on the second part: it depends. Just like […]

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A Step-by-Step Guide to Creating Kick-Ass Social Media Graphics

Did you know that using photos and graphics can significantly boost your Twitter and Facebook engagement? So, if you’re not using them, you should be! And don’t worry – you don’t have to have design experience to create kick-ass social media graphics that will entice your audience. It’s as simple as spending a few minutes using […]

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Why Local Business Owners Will Love Facebook’s Latest Update

Let me tell you a story about a little social networking site called Facebook and the love-hate relationship it has with small businesses. Once upon a time… in the “good old days,” Facebook was great for local businesses. It was free and effective to reach your Facebook Business Page fans organically. (Remember the good times, […]

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How to Manage All of Your Social Media in an Hour a Day

Who’s got time to update Twitter, G+, LinkedIn, and Facebook all day long? No one, that’s who. But with these social media management tips, you won’t need more than an hour a day (probably less) to expand your followers, share updates, and get more business from social media. Tip 1: Schedule Ahead I like to sit down […]

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How to Use Snapchat to Market Your Products to Millennials

Want to reach millennials? Then you’re going to have to learn to speak their language — or at least go where they hang out. And since Snapchat is ridiculously popular among them, it’s the perfect addition to your marketing strategy. While Snapchat doesn’t provide businesses with analytics and lots of ad options like other social […]

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6 Instagram Ideas That’ll Score You a Sh*tload of Likes

What do we all want from Instagram? Likes, comments, some regrams, and, hopefully, a lot of click-throughs to our online stores and websites — amirite? Check out the six Instagram marketing ideas below to help you get the sh*tload of likes you’ve been dreaming of, and a whole lot more! 1. Borrow From the “Big […]

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What the Eff Is a Hashtag (And Other Questions Answered)

It’s OK… you’re not the only person left on earth who doesn’t know what a hashtag is. And after reading this quick guide, you’ll not only be able to answer the question of “what is a hashtag?” but you’ll know how to use them effectively in your social posts too. The best part? No one […]

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Meerkat: Merely a Trend or a Must-Do for Your Business?

More than a cute relative of the Mongoose, Meerkat is a live video streaming app that caused a ruckus at South by Southwest — the annual gathering of tech culture — back in March. A few months later, live streaming apps like Meerkat, Periscope, and Blab are among the latest social media tools to sweep the digital landscape. […]

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