Stop the Marketing and Start the Social Engagement

One of the most common critiques of early social media marketing initiatives was that they were one-way streets. The brand spoke at the consumer rather than with the consumer. Some compared this shortcoming to walking from person to person at a party and shoving your business card into their pockets. Over the last few months, […]

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Which Social Networking Sites Are Best for Reaching Your Local Audience?

While just about any business can benefit from social networking, local businesses need to be more picky about the channels they use. After all, some social media sites are better at targeting local audiences than others, and if you choose the wrong one, you’ll waste time trying to connect with people in your community. First, Which Social […]

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How to Get 500+ Connections on LinkedIn (And Why You’d Want To)

When it comes to growing your social media audience, LinkedIn is a bit different. Even more so than other networks, LinkedIn is about authentic connections with people you actually know or you’d like to get to know. LinkedIn subtly acknowledges this in the way it displays your connection count. While Facebook and Twitter display your […]

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Get More Instagram Followers and Grow Your Business

As small business and social media consultants at The Hampton Roads Creative, most of our clients come in seeking one thing when it comes to social media. More Instagram followers, please! How do I get them? Where do I get them? How quickly can I get them? There’s No Easy Button Our first response to […]

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5 Proven Ways to Get New Followers on Pinterest

Pinterest is now the third most popular social network in the U.S. behind Facebook and LinkedIn, but it’s not just size that makes Pinterest a must-have for local businesses. It’s the way it’s used by consumers to find everything from recipes to fashion. And it’s not just for the ladies! Guys can like Pinterest too. […]

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6 Social Media Tips Your Small Business Can’t Live Without

OK, maybe your small business can live without the tips in this blog post, but why would you want it to? Getting better at social media is important for many reasons, all of which will benefit your business in a variety of ways. (Getting found online, credibility, more sales, more customers who are actively engaged […]

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3 Foolproof Ways to Get More Social Media Followers

In the early days of Facebook, back when brands didn’t have to buy advertising and your newsfeed was cluttered with Farmville updates, I was marketing director at a Facebook development firm. At that time, most marketers didn’t know what to do with Facebook. They just knew they had to be there. Of course, being there […]

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Is This the End for Small Business on Facebook?

Could this be the end of Facebook as we know it? A recent headline in the Wall Street Journal should’ve made local business owners shudder: “New Facebook Rules Will Sting Entrepreneurs.” Grrrr. You’ve spent the last few years building your page, growing your audience, and crafting great social content. Heck, we even offered step-by-step instructions […]

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More Likes in a Minute: How to Grow Your Facebook Fan Page

Facebook is one of today’s most controversial personal technologies. From privacy concerns and Farmville to its disappointing IPO and over-the-top legal battles depicted in The Social Network, Facebook has been a magnet for criticism. Believe me. Digital marketers share your frustration. In our world, Facebook is increasingly viewed as a pay-for-play platform in which only […]

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3 Social Media Contest Ideas That Will Attract Holiday Shoppers

Sometimes you have to give to get. And in this case, social media is your perfect forum. If you want more holiday shoppers this year, creating and promoting a social media contest now will help you see the increase in traffic you want. Using a contest, you’ll be able to: Get more fans Increase engagement […]

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