A Step-by-Step Guide to Running Your First Facebook Contest

It can be fun (and profitable!) to run Facebook contests. But if you haven’t done it before, it can also seem a bit overwhelming. The good news is that it’s much easier than you might think! Follow the guide below to get started on your first contest today. 5 Steps to Follow It’s a great […]

Continue Reading

Is Your Hard Work Paying Off? 3 Ways to Measure Social Media

Over the last few months, we’ve been exploring a four-pillared approach to social media marketing. If you’ve been following this series, you’ve added a bunch of new social media followers and begun telling them your brand story and engaging with them on their turf. Now, it’s time to get nerdy. The fourth pillar of social media success is optimization. […]

Continue Reading

Your Go-To Guide to Selling More Products on Instagram

If you’re selling a product and you aren’t using Instagram to promote it, you’re really missing out. Use Instagram correctly, and you’ll build your brand, draw in more loyal customers, and set yourself apart from your competitors. However, if you use it incorrectly, you could do just the opposite. Check out this simple guide to […]

Continue Reading

How a Pinterest Button Can Help You Sell More

Pinterest is a key piece of the online marketing mix for small business owners with ecommerce capabilities. There are few better ways to get your unique products in front of new customers. Are you ready to up your Pinterest game? With Pinterest buttons and widgets – and a little help from a developer – you […]

Continue Reading

How to Get Your First 1,000 Twitter Followers

Twitter is more than a place to vote for your favorite Dancing with the Stars couple. You can connect with the media (reporters are all over Twitter), local businesses, and potential customers. However, like any social media platform, it only works if you have followers who’re interested in what you have to share. You can […]

Continue Reading

How to Use Facebook Ads to Target Your Next Customer

Imagine spending $1.00 and getting back $2.00. That’s what can happen if you use Facebook ads effectively. Yet, if you’re like a lot small business owners, you aren’t sure how to use them properly… or even at all. Get Found The simplest way to use Facebook ads is to let your potential buyers know you exist. […]

Continue Reading

How to Participate in a Twitter Chat (And Why You’d Want To!)

What’s a Twitter chat? Basically, it’s a public conversation (set for a specific date and time) that can be found and participated in by using a unique hashtag. For example, ours is #scottsbizchat. Twitter chats can be about anything, from fashion advice to small business tips, and everything in between. If you were to join […]

Continue Reading

7 Pinterest Tips to Rock Your Ecommerce Sales

Research says Pinterest users are serious shoppers. In fact, they tend to spend $123.50 vs. Facebook’s $54.64. (Tweet this) With a stat as intriguing as that, it’s pretty clear that establishing a strong presence on Pinterest could certainly be worth your time. (Of course, not every business will do well on Pinterest… To find out if this […]

Continue Reading

Facebook Best Practices: 4 Tips for a Fan-Worthy Fan Page

Why should you care about Facebook best practices? Because knowing what to post, when to post it, and how to gauge effectiveness will help you connect with your followers like never before. Check out four best practices below that will help your Facebook Fan Page attract, engage, and retain followers throughout each year. 1. Stick […]

Continue Reading

Stop the Marketing and Start the Social Engagement

One of the most common critiques of early social media marketing initiatives was that they were one-way streets. The brand spoke at the consumer rather than with the consumer. Some compared this shortcoming to walking from person to person at a party and shoving your business card into their pockets. Over the last few months, […]

Continue Reading