5 Proven Ways to Get New Followers on Pinterest

Pinterest is now the third most popular social network in the U.S. behind Facebook and LinkedIn, but it’s not just size that makes Pinterest a must-have for local businesses. It’s the way it’s used by consumers to find everything from recipes to fashion. And it’s not just for the ladies! Guys can like Pinterest too. […]

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6 Social Media Tips Your Small Business Can’t Live Without

OK, maybe your small business can live without the tips in this blog post, but why would you want it to? Getting better at social media is important for many reasons, all of which will benefit your business in a variety of ways. (Getting found online, credibility, more sales, more customers who are actively engaged […]

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3 Foolproof Ways to Get More Social Media Followers

In the early days of Facebook, back when brands didn’t have to buy advertising and your newsfeed was cluttered with Farmville updates, I was marketing director at a Facebook development firm. At that time, most marketers didn’t know what to do with Facebook. They just knew they had to be there. Of course, being there […]

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Is This the End for Small Business on Facebook?

Could this be the end of Facebook as we know it? A recent headline in the Wall Street Journal should’ve made local business owners shudder: “New Facebook Rules Will Sting Entrepreneurs.” Grrrr. You’ve spent the last few years building your page, growing your audience, and crafting great social content. Heck, we even offered step-by-step instructions […]

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More Likes in a Minute: How to Grow Your Facebook Fan Page

Facebook is one of today’s most controversial personal technologies. From privacy concerns and Farmville to its disappointing IPO and over-the-top legal battles depicted in The Social Network, Facebook has been a magnet for criticism. Believe me. Digital marketers share your frustration. In our world, Facebook is increasingly viewed as a pay-for-play platform in which only […]

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3 Social Media Contest Ideas That Will Attract Holiday Shoppers

Sometimes you have to give to get. And in this case, social media is your perfect forum. If you want more holiday shoppers this year, creating and promoting a social media contest now will help you see the increase in traffic you want. Using a contest, you’ll be able to: Get more fans Increase engagement […]

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What Should I Blog About? 5 Questions to Get the Juices Flowing

Someone once asked me in a job interview how many words I’d written in my career. My resume showed that I’d spent six years as a journalist and another two as a copywriter. I didn’t know how to answer. I was literally lost for words – and that’s a rarity considering my writing background. Of […]

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Gettin’ In a Quickie: Make More Sales With Instagram Direct (Fast!)

There’s nothing wrong with liking it quick and dirty sometimes. After all, you’re a busy person and who could blame you if some days you’d rather just have the action without all the talking? Certainly not me. That’s why this blog post cuts straight to the chase, without any unnecessary commentary or rambling on. (Not […]

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Social Media Tips That Will Amaze & Delight Your Fans

What’s new in the world of digital marketing and social media? Where do we start? Is that too many questions? If you haven’t felt very social lately, try going at it from another angle, and use a combination of the following social media tips and tools to inject new life into your profiles. After all, […]

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Sell Yourself: 5 Tips for an Impressive LinkedIn Profile

If you find it a little weird to talk about yourself, you’re not alone. In fact, many small business owners view LinkedIn as something for those still in the corporate world, or worse, as a waste of time. However, the benefits for small business owners are clear: establish your identity outside of your business, find […]

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