The No-Nonsense Guide to Twitter for Small Business Owners

I’m kind of a Twitter addict. And no, I’m not talking about using it to stalk celebrities, share pictures of my latest meal, and rant about politics — I’m talking about using a Twitter marketing strategy to amp up my sales and catch the attention of my target audience! I’ve made some really solid connections and even won business from simply […]

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Periscope vs. Meerkat: Get the Live-Streaming Lowdown

To put it simply… live streaming has the online community all sorts of twitterpated. Since the introduction of apps like Periscope and Meerkat early in 2015, live streaming has quickly become a social channel that many businesses and people are flocking toward — and not just for the lack of summer TV programming to choose […]

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What Every Entrepreneur Needs to Know About Social Media

Instagram, Facebook, Twitter, Snapchat… you know your customers expect an active social media presence but the challenge is finding the time to do it well. Every entrepreneur wears many hats in the course of a day and sometimes, things slip through – like marketing. Don’t let that happen to you. Marketing helps you keep a […]

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4 People You Must Unfollow on Twitter Today

When I first discovered Twitter back in 2008, I followed everyone. And I mean everyone. There was so little activity on the platform back then – especially compared to today – that you kind of had to work to get enough content into your feed. Plus, it was hard to find other users. Follow Friday […]

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5 Inspiring Blogging Tips Hidden in Finding Nemo

Finding Nemo is a great story because it combines smart humor, devastating tragedy, and undying friendship to create a hopeful story about a fish who will stop at nothing to find his lost son. I mean – can you imagine what it’d be like to actually go through everything Marlin experienced to find Nemo? His […]

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A Realistic (and Really Effective) Social Media Strategy for Anyone

Your best strategy for social media marketing isn’t complicated. In fact, if you carved out a few minutes a day strategically, you could meet more people, build more trust, and make more sales. How’s that you ask? You’ve probably heard the adage, people do business with those they “know, like, and trust.” Makes sense — […]

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A Step-by-Step Guide to Running Your First Facebook Contest

It can be fun (and profitable!) to run Facebook contests. But if you haven’t done it before, it can also seem a bit overwhelming. The good news is that it’s much easier than you might think! Follow the guide below to get started on your first contest today. 5 Steps to Follow It’s a great […]

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Is Your Hard Work Paying Off? 3 Ways to Measure Social Media

Over the last few months, we’ve been exploring a four-pillared approach to social media marketing. If you’ve been following this series, you’ve added a bunch of new social media followers and begun telling them your brand story and engaging with them on their turf. Now, it’s time to get nerdy. The fourth pillar of social media success is optimization. […]

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Your Go-To Guide to Selling More Products on Instagram

If you’re selling a product and you aren’t using Instagram to promote it, you’re really missing out. Use Instagram correctly, and you’ll build your brand, draw in more loyal customers, and set yourself apart from your competitors. However, if you use it incorrectly, you could do just the opposite. Check out this simple guide to […]

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