You may hear the term “content marketing” and think that’s something only large corporations do. But content marketing is beneficial for everyone, whether you’re the sole employee of your at-home business or you work in an office with a few hundred employees.
Basically, you can think of content marketing as an umbrella term for things like blog posts, videos, social-media posts, newsletters, and other content assets that aren’t blatant sales attempts.
Instead, you’re sharing helpful tips, addressing questions and pain-points, and providing information freely without promoting your business or what you sell.
No, it’s not counterintuitive. It’s a way of establishing yourself as a thought leader in your industry and establishing credibility for your business.
Trust isn’t easily won by consumers these days — and content marketing gives you a way to woo your target market with words.
Check out the blog posts below for content marketing advice that’ll help you attract and retain customers.
Intro to Content Marketing
Your traditional sales process probably goes something like this: You identify an opportunity and contact a potential customer via phone, email, at a trade show, etc.
Then, after learning about the customer’s needs, you put together a proposal and work to convince the customer that your solution is best. With any luck, you’ll close the sale.
There are, of course, plenty of variations, but the key aspect here is that in traditional sales, it is generally assumed that the customer is uninformed and that you represent the source of information he/she needs.
This is all changing with content marketing.
Honing Your Content Marketing Skills
Want to continually improve as a content marketer? Signing up for free webinars is one way to do that. Webinars cover everything from new tools you should try to A/B testing email subject lines.
Because most webinars are recorded, you’ll be able to work them into your schedule even if you can’t make the scheduled time.
To find out about upcoming webinars, sign up for emails from a few top CM sites. (Yeah, I know… no one wants more emails… but these ones will be beneficial to your growth, mmkay?)
5 Challenges of Content Marketing
ClearVoice, a content management service based in Phoenix, has a lot of conversations with marketers facing content marketing challenges. So, they asked 1,000 of them one simple question, “What’s your biggest challenge with content?”
No multiple choice. Just an open-ended question.
Complaints ranged from idea generation and content distribution to measurement and just finding enough damn time to do it all.
So if you’re looking for content marketing advice on how to handle common issues, this post is for you!
Understanding Your Target Audience & Creating a Plan
To reach your target audience, you need to define that audience first.
Do this by creating marketing personas, which are representations of your target audience’s skills, income, attitudes, goals, demographics, and more. Once you’ve pinned down exactly who you’re marketing to, it’ll be a lot easier to start thinking about how to appeal to them.