Are you feeling a bit suspicious when it comes to your customers and who they’ve been hanging around with?
Do you find yourself creeping on your customers’ social media feeds thinking, “Who sold you that stylish and personalized, yet affordable necklace, Brenda!? Huh?! It wasn’t me! I don’t even carry that item anymore!”
Well, I’d love to tell you to shrug them off and move on because there are plenty of other customers in the sea, but let’s face it… it might be YOU, not them.
Wondering where it all went wrong?
Keep reading and you’ll discover a few reasons your customers are cheating on you.
1. You’ve Kinda Let Yourself Go
Maybe you’ve been a little tired lately. Maybe you’ve just been too… comfortable?
Well, I’m sorry to say this, but when it comes to running a successful business, you need to stay on fleek in order to keep your customers’ attention.
No more 90’s-looking websites, no more half-assed attempts at social media, no more poor-to-very poor photos of your products — you have to work it!
To make sure your ecommerce website grabs the attention of your customers, make sure to:
- Update your website design
- Use striking, high-quality images
- Ditch the jargon in your copy and start using the same language as your target audience
- Avoid being too cluttery and don’t make navigation too difficult
By implementing these basic suggestions and improving the way your business looks, you can make a huge impact on customers.
How is that?
With strong visual marketing you can tap into human emotions, a factor that is directly related to your customers’ purchasing decisions.
And speaking of human emotions, another reason your customers may be cheating on you is…
2. You’re Not Meeting Their Emotional Needs
Remember when you and your customers first met? They wanted you and your products (or services) so badly, and together you were going to set the whole damn world on fire.
Then… life happened. You both got busy, Netflix ran out of the shows you both love… things changed and now they’re directing their wandering eye over to Hulu.
But what if I told you it doesn’t have to go down like that?
Well it’s true. Perhaps there are countless reasons your customers are cheating on you, but you just have to stop and remember how important your customers are.
You need to show them how much they mean to you because it turns out that 68% of customers leave when they feel a company is indifferent to them.
Not sure where to start? Follow these simple steps:
- Offer your support. Multichannel support, that is. Give your customers multiple ways to reach out to you with questions and concerns such as by telephone, or through email, live chat, social media, etc.
- Provide timely responses. Don’t leave your customers waiting on the phone or online. If you have a customer inquiry, make sure to reach out to that customer as soon as possible (even if it’s just to say, “sorry for the delay”) so they don’t feel like they are being ignored.
- Walk in their shoes. One of the best things you can do to serve your customers is to simply listen and try to empathize with them. By listening to your customers, you can identify and resolve many of the issues your customer may be having and build brand trust and loyalty.
If you still feel like something’s wrong then maybe…
3. You Simply Aren’t Made For Each Other
You thought you could see a future with your customers. The wedding was all planned out. You even picked out new puppy names! It was a match made in heaven… or was it?
You see, when it comes to your business, one important question you should ask yourself is “who is part of my target audience?”
In order to create a solid foundation for your business, you need to tailor your marketing to the right people — the people who are most likely going to buy from you. And in order to find these customers, you will need to clearly define who your target audience is.
You can start defining your target audience by narrowing down certain factors including:
- Income level
- Education level
- Marital status
For instance, if you’re selling jewelry, makeup, or women’s clothing, you may want to market your products toward teenage and twenty-something women, the key demographic that will likely purchase those products.
Once you know who your customers are, then you can start marketing to them directly with relevant content that will make them want to purchase from you.
In the end, there are countless factors involved in why customers make certain purchasing decisions. And although it may seem random at times, you have control over many of these factors.
So if you’re concerned that your customers aren’t being as faithful as they used to be, then now is the time to act.
Step up your visual marketing game because customers want stunning images to fill their minds and awaken an inner passion! Listen to your customers and make their happiness a priority so you can develop a genuine connection with them.
If you improve the way your business is presented and you are genuinely there for your customers, you can build brand loyalty and keep your customers satisfied and coming back for more.