Hey Newb: Don’t Make These 4 Mistakes With Your Business

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If you’re new to the land of ecommerce, there’s a lot you need to learn.

You’ll pick up best practices simply with experience, but here are a few common ecommerce website mistakes that you can avoid now that you’re aware of them.

Mistake 1: Not Investing Energy in SEO

I hate to break it to you, but you’re far from the only ecommerce site selling the types of products you sell. I can practically guarantee this fact, without even knowing what you sell.

That’s why you’d be a fool to not put some effort into keyword research to help potential customers find you and to move your ecommerce website higher toward the top of search results.

The more specific the keywords you use, the better your website is search engine optimized, and the easier it is for people to find you. But remember: general terms like “dog treats” will give you much more competition than drilled down, focused phrases like “all natural dog treats.”

Use your keywords throughout your website, or on your product pages, if you sell on a marketplace like Scott’s Marketplace.

Mistake 2: Taking Craptastic Product Photos

While, yes, it is possible to take professional looking product photos yourself, it does require a little effort and practice to get them right. A quick snap with your phone’s camera won’t suffice.

  • You’ll need great natural lighting (or lamps in the absence of natural light), a backdrop, and multiple angles to give shoppers as much visual detail as possible.

And don’t be shy about taking more photos than you think you need! We’re not using film, here, people! It costs you nothing to take 100 photos of a single product, and then you can decide which ones are best when you edit them.

Mistake 3: Treating Your Business Like a Hobby

Maybe you have a full-time job and sell products in an online marketplace on the side. Or maybe you never have taken your little hobby selling crafts seriously, and now you’re actually starting to sell product.

Whatever your excuse for not taking your business seriously, it’s time for an attitude adjustment. Treat it like a “real” business, and it becomes one. That means you need to invest some of your profits back into the business to grow it.

Mistake 4: Not Marketing Your Ecommerce Website

Even if you sell your products in an online marketplace, you can’t rely on that marketplace to do all your marketing for you. It’s your job. So start figuring out where your audience spends its time.

Which social media channels does it frequent? What kind of content does it want to read? What types of ads will it respond to?

Marketing is absolutely imperative for your business, and it may take a while to find the best channels to reach potential customers. Continue to tweak your efforts for best results.

What ecommerce website mistakes have you made or witnessed?

About the Author

Susan Guillory

Susan is the president of Egg Marketing & Communications, a content marketing and social media firm. She’s written three business books, and blogs about small business on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.

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