Let me break it down for you: trying to do everything in your business will cause you to be mediocre at everything.
You may bump along for a while, convincing yourself that you can do it, but eventually you’re going to have to learn how to hire help that will actually boost your business and reduce your workload.
Here’s your guide to doing just that.
First, Why the Heck Should I Hire Anyone? I’m Fine on My Own
I know you. You’re a Type A personality who thinks she is the best person to do everything in her business. I was you.
But let me ask you: aren’t there tasks that you absolutely dread doing, or that take you a ton of time and cause you to get frustrated?
Just because you can technically do something (like manage your accounting) doesn’t mean you should.
If you’re saving a buck to waste three hours on a simple task, you’re not doing your business any favors.
There’s a reason there are marketing consultants, accountants, designers, and freelance writers out there.
Their sole purpose in life is to help business owners like you and me get more done.
They’re professionals at what they do, for Pete’s sake. You are not.
How to Hire Help in 6 Easy Steps
You were not trained in creating logos or writing copy or filing taxes. So why would you try to do something that requires such a specialized skillset?
Don’t you love your business more than that?
Hiring a professional can ensure that the job gets done right. It also frees you up to work on what you are good at in your business: running it.
Step 1: Be Open to Getting Help
The first step is admitting you need help — and realizing that without delegating, you might not be able to take your business as far as you want.
Step 2: Identify Your Pain Points
There are certain aspects of your business that you simply aren’t the best person to handle. Start with the one that stresses you out the most.
Maybe you dread marketing your business so much that you avoid doing so at all costs. This is the perfect example of a role you should hire for.
Step 3: List Tasks You Need Help With
Simply saying you need help with marketing is too broad.
What specifically do you want assistance with? Zeroing in on your priorities will help you save money as you direct your hire to do exactly what you want.
You might start out wanting someone to manage your social media accounts, and then after a few months, add in blogging or managing ad campaigns.
Step 4: Consider Your Options
I’m willing to guess you don’t have a ginormous budget to hire full-time staff with, and that’s okay.
You can start by hiring a freelancer or company to work on a project basis. This is especially a good option if you need a website or logo designed, or blog posts written.
Step 5: Find the Right Fit
Ask your social and in-person network for referrals for the kind of person you want to hire. If that doesn’t net results, post a job listing on a freelance site like Upwork, Craigslist, or Monster.
Step 6: Communicate!
The biggest problem in learning how to hire help is not realizing that your role isn’t done once you hire someone.
You need to guide that person to understand exactly what you want, as well as provide feedback on the work they do.