4 Reasons a Lack of Sleep Is Ruining Your Business

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Let’s face it — running on three to five hours of sleep per night sucks.

You often wake up just slightly less tired than you were before you took “a quick nap” and that can really affect the rest of your day. A lack of sleep is so impactful on your life that it can seriously hinder the growth of your business.

Interested to find out how tossing and turning is ruining your business?

Then let’s discuss why a lack of sleep is killing your productivity. After that, we’ll go over how you can hit the reset button and wake up feeling refreshed and ready to take on the world.

1. It Causes Health Issues

There’s a saying that goes, “You snooze, you lose.”

This actually applies to your eating habits, because while sleeping more can help you lose weight, not sleeping enough can put you on the weight gain train.

That’s right — your lack of sleep could lead to an increase in hunger and even obesity!

As your hunger and weight begin to increase, your blood pressure and cholesterol may increase too, which can lead to elevated risks of:

  • Stroke
  • Heart disease
  • Cardiovascular death

Running a business can be stressful, but you shouldn’t have to compromise your sleep and health to reach your business goals.

When you don’t sleep, you are putting your business, and more importantly, your health, in danger.

2. You Make Poor Decisions

A lack of sleep can affect your judgment.

When you are deprived of sleep, you are unable to analyze situations accurately and make good decisions.

It may seem like a badass thing to do trying to tough it out without much sleep, but you are not only hurting your health, you are hurting your personal and professional life.

Sleep and business both go hand in hand, because when you run a business, you need to be alert or you could make mistakes that could cause you to lose customers, business partners, and your ability to handle daily operations.

3. Sleep Deprivation Makes You Stupid

Sleep plays a major role in your ability to think and learn.

The less sleep you get, the more it affects your:

  • Attention levels
  • Ability to concentrate on tasks
  • Ability to reason
  • Problem-solving skills

Regular sleep not only refreshes your body, it allows you to retain memories of what you have experienced throughout the day.

The less sleep you get, the worse you are at recalling the information you have learned.

4. It Can Cause Depression

Unfortunately, a lack of sleep and symptoms of depression go hand in hand.

One study showed that people who suffered from depression and/or anxiety often slept for less than six hours each night.

Running a business requires you to bring it each day, but your lack of sleep could send you and your business down a difficult road.

On a positive note, when you treat your sleeplessness, it can also reduce your symptoms of depression. As one issue improves, the other can begin to improve as well.

Here are a few things you can do to improve your ability to sleep.

So how can you win the war of sleeplessness?

  • Drink caffeinated beverages early in the day. Yes, coffee is bae. But you should definitely reserve your caffeine intake for the morning and early afternoon, as it could affect your energy levels into the evening.
  • Studies show that 2 p.m. is a good time to cut off caffeine intake in order to avoid sleep disruption.
  • Take a nap during your lunch break. To help recharge your body and mind, consider taking a power nap to give you the energy to tackle the rest of your day.

If you’re feeling tired, set your alarm for 30 minutes to one hour, and try to take a quick nap.

When you wake up, you may experience:

  • Improved memory
  • Reduced levels of stress
  • Enhanced motor skills
  • Increased happiness (because naps are awesome)

Turn off your damn phone before bedtime. I know, I know. Anything but this!

But trust, technology has a way of seeping into every crevice of your life, especially bedtime — and it’s terrible for your health and your business.

When you stay on your phone or other mobile device while in bed:

  • The light from your device actually suppresses melatonin, the hormone that facilitates sleep.
  • It keeps your brain stimulated and therefore, unable to wind down after a long day.
  • You begin to associate your bed with “smartphone time” instead of the place to relax and sleep.

So make sure to disconnect from technology before bedtime to help improve your sleep patterns.

How has a lack of sleep hurt your business? 

About the Author

Greg Kummer

Greg Kummer is a dog-loving, video game-streaming, freelance writer for The DRIVE blog. He's also the founder of Last Light Copywriting, a freelance copywriting service that helps companies build their brand, get more leads, and boost sales with compelling and effective content.

Comments

  1. says

    I am reading this and commenting right after awaking from one of my “transformational naps.”

    I have evangelized about getting plenty of sleep over all other lifehacks for years.

    Thanks for putting my crusade into some great.

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