Don’t knock it till you try it. This wise saying applies to many things… including:
- Children refusing to eat vegetables
- Taking a nap under your desk at work
- Putting applesauce on a cheese crisp (it’s strangely delicious)
- Trying out new marketing trends to promote your business
So if you’ve been doing more knocking than trying lately, it’s time to make a change.
Check out this list of four new marketing trends below and give at least one or two a whirl to see what works for you!
1. Start Snapping
Maybe you’ve been ignoring Snapchat’s marketing potential — especially if your demographic isn’t full of tweens. But that could be a mistake.
Check out the ages of their average users, according to Statista:
- 18-24 (37%)
- 25-34 (26%)
- 13-17 (23%)
- 35-54 (12%)
- 55+ (2%)
If you’re interested in trying Snapchat, you’ve got a couple options.
- You could sign up for a free account and use it to promote your business by posting behind-the-scenes shots on your ‘Story.’ Another idea would be to hold flash sales by sending snaps with promo codes or secret words followers can use for in-store discounts.
- You could also create a custom Snapchat filter for your business that promotes an event you’re holding or an anniversary sale. Here’s a tutorial that teaches you how to do this.
Snapchat made ephemeral content — which is content that’s available for a limited time — hugely popular.
Businesses are able to show themselves in a casual, fun, and relatable way by using Snapchat. Why? Because ephemeral content allows for a more natural and unedited view of you and your company.
2. Get Some User-Generated Content Going
We all tend to trust product and business recommendations from regular-old people more than we do ads, right? This is why user-generated content is the perfect way for you to get new sales, in addition to the more traditional marketing tactics you use.
If you can turn your social media followers into brand ambassadors, they’ll promote your products for you. (And it’ll be in a much more authentic way that’s likely to get sales.)
- Encourage your followers to share photos of themselves with your products on social media. Specify the hashtag they should use — and make sure you monitor it so you can post fun replies whenever someone posts a pic. (Have you ever seen all the user-generated content for Stitch Fix? Customers share what they got in their ‘fixes,’ and it’s also become common for customers to post pictures of their cats curled up in Stitch Fix boxes. Free marketing with exponential return!)
3. Start Filming
Video is one of the smoking-hot new marketing trends for small business right now, but you may not have hopped on board just yet.
What if we told you that…
- 85% of customers are more likely to buy products when they see a video of it
- 71% of marketers swear by video marketing for ensuring conversion
Would that change your mind?
If you want to get started with videos for your business, a quick behind-the-scenes shot is a great place to start. Show how your handcrafted desserts are made or have someone film you making your soy candles or hand-crocheting your sweaters for dogs.
How can you get started?
You can use Facebook Live for free, make the video as short as you want (if you’re a nervous first-timer), and even answer follower questions/comments in real-time.
4. Up Your Unboxing Game
An “unboxing experience” has become one of the more important new marketing trends to keep an eye on. If your packaging is plain, boring, sloppy, or looks, well… crappy, it’s time for you to up your game.
Side note: By creating an unboxing experience for your customers, you’ll probably also get user-generated content along with it — so you’re basically getting a marketing two-for-one.
For example, countless customers go to YouTube to “unbox” their latest makeup purchases from Sephora or show off all the goodies in their FabFitFun boxes. You’ll also find unboxing posts like this on Instagram, Twitter, and Facebook.
To step up your packaging game affordably, try pretty tissue paper, branded packaging tape, and something unexpected, like a free sample or small gift.
For more budget-friendly ideas, check out this blog post: I Wanna Grab It: The Immense Power of a Nice Package.
Stop Knocking. Start Trying.
All of the ideas described above are either free or at least pretty dang affordable. So what’s stopping you from giving them a try?
From using Facebook Live to hold a real-time Q&A with your customers to putting a little more time and effort into your packaging, you might just find that trying something new works incredibly well.
And if you find it doesn’t work? That’s good too because it means you’re not afraid to test out new ways to promote your business — and that you still have passion and drive for what you do.
So, stop knocking and start trying — it just might turn out that one of these new marketing trends is a total success for your business! (And if it does, I’ll be here, anxiously awaiting my thank-you gift.)