If your online store sales are slow, it’s time to take a look at the reason(s) why. Could it be that you’re the one sabotaging your success with crappy product photos or outrageous shipping prices?
The truth hurts, but it’s essential for improvement.
Check out the infographic below for six ways you can kick-start sales in your online store today!
Now that you know six essential areas that’ll help you get more online store sales, use these resources to make improvements.
Not sure if your images are crappy? Ask a friend who’s known for their brutal honesty.
And if they say your images aren’t great, believe them.
- Consider getting a Lynda membership (or taking advantage of the free trial) so you can take this course on product photography.
- Ask your social network for a product photographer referral on Facebook or Twitter — you can most likely find an affordable, local photographer this way.
High shipping is a huge determent for online shoppers. If your online stores sales are suffering, it’s time to take a look at what a more realistic shipping range would be for you.
- Consider offering a flat rate for every package (or flat rates for weight ranges) — but keep in mind that you will need to figure out the average costs for each scenario to make this work.
- Another option is going with free shipping. Why? Because 9/10 shoppers says free shipping is the #1 enticing factor that gets them to buy, according to Marketing Land.
Still not sold? This post will sway you:
Product Titles and Descriptions
Here’s where a lot of online sellers go wrong… whether it’s product titles that don’t explain what the item is, typos, or descriptions that don’t answer common questions, these resources will help:
- Go one step further than a spell-checker by using a free grammar checker like Hemingway App.
- Make your products easy to find by being clear and literal with your titles.
- Get creative and detailed with your descriptions to entice customers to buy. Use this post for more help: A Guide to Writing Damn-Good Product Descriptions
The easiest way to determine if you’re boring your customers is to see if any of them are returning.
If you’re getting only ‘one and done’ purchases, you need to figure out a way to keep them coming back for more so your online store sales get a boost.
Whether it’s a new color, new feature, or new product entirely, make sure you announce any updates by emailing your subscriber list to get return customers.
- MailChimp is a great, free option for emailing your customers.
When you’re super slammed, it can be easy to let customer service slide. But make things a bit easier on yourself by…
- Offering instant answers: Provide your prospective and current customers with a way to reach you instantly with customer service chat.
- Providing a phone number: Yes, giving customers a phone option is essential to establishing your credibility. If you don’t have a brick-and-mortar location or a business phone, set up a free Google Voice number.
- Improving your policy: A lightning-fast shipping policy is essential. This post (How to Develop (And Stick To) a Shipping Policy) will help.
If your online store sales are low, it could be because you’ve got a bad reputation (or NO reputation) online.
- Set up free Google Alerts for your business so you know if you’re mentioned somewhere and be sure to monitor social media comments too.
- Use this free press release template to announce new products, events, or other exciting news so you can start getting some PR flowing online.