6 Ways to Kick-Start Sales for Your Online Store [Infographic]

online store sales tips

If your online store sales are slow, it’s time to take a look at the reason(s) why. Could it be that you’re the one sabotaging your success with crappy product photos or outrageous shipping prices?

The truth hurts, but it’s essential for improvement.

Check out the infographic below for six ways you can kick-start sales in your online store today!

online store sales tips infographic Resources That’ll Help You Improve Your Online Store

Now that you know six essential areas that’ll help you get more online store sales, use these resources to make improvements.

Images

Not sure if your images are crappy? Ask a friend who’s known for their brutal honesty.

And if they say your images aren’t great, believe them.

  • Consider getting a Lynda membership (or taking advantage of the free trial) so you can take this course on product photography.
  • Ask your social network for a product photographer referral on Facebook or Twitter — you can most likely find an affordable, local photographer this way.
Shipping Prices

High shipping is a huge determent for online shoppers. If your online stores sales are suffering, it’s time to take a look at what a more realistic shipping range would be for you.

  • Consider offering a flat rate for every package (or flat rates for weight ranges) — but keep in mind that you will need to figure out the average costs for each scenario to make this work.
  • Another option is going with free shipping. Why? Because 9/10 shoppers says free shipping is the #1 enticing factor that gets them to buy, according to Marketing Land.

Still not sold? This post will sway you:

Product Titles and Descriptions

Here’s where a lot of online sellers go wrong… whether it’s product titles that don’t explain what the item is, typos, or descriptions that don’t answer common questions, these resources will help:

  • Go one step further than a spell-checker by using a free grammar checker like Hemingway App.
  • Make your products easy to find by being clear and literal with your titles.
  • Get creative and detailed with your descriptions to entice customers to buy. Use this post for more help: A Guide to Writing Damn-Good Product Descriptions
Boredom Check 

The easiest way to determine if you’re boring your customers is to see if any of them are returning.

If you’re getting only ‘one and done’ purchases, you need to figure out a way to keep them coming back for more so your online store sales get a boost.

Whether it’s a new color, new feature, or new product entirely, make sure you announce any updates by emailing your subscriber list to get return customers.

  • MailChimp is a great, free option for emailing your customers.
Customer Service

When you’re super slammed, it can be easy to let customer service slide. But make things a bit easier on yourself by…

  • Offering instant answers: Provide your prospective and current customers with a way to reach you instantly with customer service chat.
  • Providing a phone number: Yes, giving customers a phone option is essential to establishing your credibility. If you don’t have a brick-and-mortar location or a business phone, set up a free Google Voice number.
  • Improving your policy: A lightning-fast shipping policy is essential. This post (How to Develop (And Stick To) a Shipping Policy) will help.
Google Search

If your online store sales are low, it could be because you’ve got a bad reputation (or NO reputation) online.

  • Set up free Google Alerts for your business so you know if you’re mentioned somewhere and be sure to monitor social media comments too.
  • Use this free press release template to announce new products, events, or other exciting news so you can start getting some PR flowing online.

Not sure why your online store sales are slow? Leave a link to your store below and we’ll respond with some suggestions. 

About the Author

Shannon Willoby

Shannon is the director of content marketing for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

Comments

    • Shannon Willoby says

      Sure thing! You have great product photos, but a few things I noticed on your site were:

      — Product descriptions have typos you will want to fix asap — some sentences are missing commas, have poor sentence structure, and read almost like they were badly translated from another language. Otherwise, they give good details about the product.
      — “Exchange” is spelled wrong under “Customer Services”
      — “Collaborate with us” portion of your homepage has lorem ipsum on the image. Lorem ipsum is placeholder text and always meant to be replace with your own content. If you click that image it also takes you to a blank page.

      Let me know if you have questions!

    • Shannon Willoby says

      That’s great to hear, Viyaleta! It’ll help you catch larger brand mentions — and you can even set alerts for your name, or anyone else in the company who might get quoted online.

    • Shannon Willoby says

      Sure thing! OK, I was just checking out your site and you do a really great job with your product descriptions by including ingredients, details of how to use it, benefits, etc! And good placement of reviews/testimonials underneath products. I saw your ‘about us’ section, but my feedback there would be to share more of who you are and what your story is. I don’t really get a sense of who runs this business and why. And sharing your story as a local business owner helps customers make a connection. Also, I didn’t see anything about shipping prices, so I added a product to my cart — but still couldn’t tell if shipping was included in the price of the product or if it would be added on at the next step (which was to enter in shipping details)… adding a line about shipping into your product descriptions might be a helpful addition so customers know upfront what it is — and might help reduce abandoned carts. And if you do offer free shipping, you should definitely highlight that in your descriptions. Thanks, Shane!

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