Naming your online store is just as important as naming a brick-and-mortar business. After all, the name you choose will be potential customers’ first impression of your brand. You want to ensure that impression is positive and inviting.
To that end, here are some tips to help you come up with the perfect name for your online store.
Bonus: Get a Free New-Business Starter Kit ?
Whether you’re starting a business for the first time (or rebranding with a new name) our New-Business Starter Kit has everything you need to spread the word (and hopefully get you some sales!).
Here’s what you’ll get:
- 34 Awesome ways to promote your online store
- A customizable press release template with writing prompts
- A checklist for choosing a creative name for your business
1. Skip the Cutesy
You might think Kara’s Kitten Krafts is — ahem — Kute, but it could turn off potential shoppers. You want a name that will resonate for years to come, and if you land on something a little too childish, you’ll likely come to regret it later.
2. Make It Memorable
There are so many online stores out there, so it can be a challenge to come up with a standout name. Don’t be afraid to take plenty of time to come up with something that’s really unique. It should express what it is that you sell, but in a creative way.
3. Keep It Easy to Say and Spell
The last thing you want people to do is forget how to spell your complicated name and then give up when searching for it online. Your name is your brand, and you want it to be easy for customers to tell others about it. Spelling a 20-letter word isn’t making it simple to get word-of-mouth business. Nor is a name that no one knows how to pronounce.
4. Make Sure It’s Unique
A simple search online will let you know if anyone else has come up with the genius business name you just dreamed up. Finding that out now can save you the headache of constantly being mixed up with another online store.
5. Use Descriptive Keywords
Because being found online is all about your searchability, it’s imperative that you use the right keyword in your brand name. If you sell custom silver jewelry, you could include that phrase in your store name: Fancy’s Custom Silver Jewelry. Now there’s no confusion about what you sell, and when people search for “custom silver jewelry,” hopefully your store will come up. Not sure what keywords to use? Try Google’s Keyword Planner tool to see what people search for.
6. Don’t Be Trendy
Just like #1, leaning too much into trends for your business name can be a mistake. Kardashian Clones might be a cool name right now, but there’s no guarantee (or likelihood) that this buzzword will carry on far into the future. And you’ve got to think long-term with your business name.
7. Match Your Offline Name
If you have a physical shop, keep consistency with your online store’s name. That way, people know it’s you. Maybe you sell handcrafted soaps in Texas, and someone visiting the area came across your store. Now that they’re back home, they want to buy from you online. If you’re using the same name, they can find you and become lifelong customers.
8. Pick a Name You Can Use Everywhere
From your online shop to your social media profiles, you’ll get plenty of mileage out of your business name. Using your business name as your social profile can help people connect the dots back to your online store and help you brand online.
Still need to download your New-Business Starter Kit? Get it here