34 Ways to Promote Your Online Shop Like a Pro

promote your online store -- 34 ideas for you

Grab your computer (and your pup if you have one) and take a look at 34 ways you can promote your online store like a pro!

Have you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just send out a tweet here and there.

It’s going to take constant work and promotion if you want regular customers, and part of that is going to be a willingness to try new tactics, some that might even be out of your comfort zone.

Below you’ll find 34 easy, yet effective, ways to promote your online shop through various avenues. You won’t know what works for you till you try it, and just like a physical location, customers won’t show up if they don’t know you’re there.

Let’s get started!

1. Offer Deals on a Regular Basis

Most online marketplaces will give you the option to hold sales and/or use promo codes to help entice shoppers.

Be sure to do this on a regular basis. From taking advantage of holiday shopping (get 15% off for Father’s Day, 31% off for Halloween, 50% off of select items on Black Friday, etc.) to simply offering great deals for no reason at all, this will help ensure you have regular web traffic.

2. Use Email Marketing to Remind Customers to Shop

promote your online shop email

An example of a Scott’s Marketplace email that features our online sellers’ products.

When you first open your web store, you’ll want to send out an email announcing it to your database. Make sure it links directly from the email to your store.

Once you’ve done this, start sending out weekly (if possible) newsletters that highlight your products with great images and persuasive, yet succinct, content that links directly to each product for easy purchasing.

  • When you have sales, be sure to announce and promote them via email so customers can take advantage of your exclusive pricing right away. MailChimp is a free, easy-to-use option for small business owners.

Some online marketplaces, including Scott’s Marketplace, promote their sellers’ products to their massive database of shoppers through email marketing as well.

And while the inclusion of your products isn’t guaranteed, you can up your chances by taking amazing photos of your products, and writing descriptive, typo-free product descriptions.

3. Start a Blog

promote your online shop

A blog is more than a great way to establish yourself as a leader in your industry, it’s also an indirect way to help promote your online shop.

  • Include one relevant link back to your store in each blog post (either link the home page of your store or link directly to a product) and make sure each blog is informative and helpful.(Don’t forget to link any images back to your web store or a specific product too!)

If the content isn’t strong, it’s not going to do you any good. Quality blog posts will help you grow your online business, however, so if you have the time, it’s a great project to invest in.

4. Contact Bloggers About Your Products

Conduct an online search for whatever industry your products are in. (For example, if you create candles, you might look for lifestyle bloggers and/or bloggers who write about homemade goods) and then reach out to the ones with the largest following.

  • Be sure to look for how many comments they receive and how large their following is on their social media accounts to gauge their popularity.

When you contact them, tell them why you love their blog (be specific), then briefly explain why you feel your product would be a good fit for a review on their blog.

Provide a sample of your product for free, and if you can afford it, offer to provide another sample for a giveaway. You’ll get a review, a reader will get a free product, and you’ll get priceless promotion direct to your target audience.

5. Start Guest Blogging

Guest blogging can be a great way to reach a larger audience you wouldn’t have access to otherwise. Research who the top bloggers are in your industry (see above), read through their posts to see what topics they normally write about, and then contact them about guest blogging opportunities.

Most bloggers will let you at least have a link to your store in your bio, but you possibly may also be able to get one in your content as well.

Here’s a great blog post on how to get started.

6. Offer Video Tutorials/Behind-the-Scenes Shots

promote online shop video quote

People love a good video — they’re easy to share and they can add depth and clarity to your products, as well as help them gain popularity amongst your target market.

  • For example, if you sell headbands for babies, show parents the different ways their babies can wear them. If there’s only one way, just show adorable babies wearing your headbands in videos.
  • If you sell dog treats, why not show a little behind-the-scenes action of you baking them?
  • If you make clothing, show model fittings, fashion shows, you sewing, etc.

When you’re done, share these videos on YouTube (create your own account for your business) and also share on all other social media sites you’re on.

Now that Facebook Live is popular, you might also consider live videoing product demos or showing off some fun behind-the-scenes stuff.

7. Branch Out With Social Media

Social media is essential if you want to promote your online shop effectively. But, as with anything, it takes effort and time to build followers.

Depending on what you have time for (or if you can delegate tasks to anyone else to help you), you will want to check out the following sites to help market your store: (And continually try new sites to figure out what bests works for your business.)

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • Google+
  • LinkedIn
  • Tumblr
  • StumbleUpon
  • We Heart It
  • Flickr
  • Foursquare
  • Quora
  • Polyvore
  • Periscope
  • Blab

8. Highlight Products on Social Media

Fluff it marshmallows promote online shop

Fluff It Marshmallows uses Twitter to promote their online shop on Scott’s Marketplace.

For social media marketing to work, you need to post regularly. For most businesses, this will be at least once a day, if not 2-3 times, depending on how many followers you have.

Post enticing pictures of the products you offer, along with any deals you have going on. Always include a direct link to the specific product for fast purchasing at your online store.

Ask your followers to post pictures of themselves wearing your products or using them in their home, depending on what you sell, to encourage interaction and help further your online reach. Using a scheduling tool, like Hootsuite, can help make social media more manageable for you.

9. Hold Contests on Social Media

Contests are a great way to spread the word about what you have to offer, drive traffic to your store, and increase your social media followers.

Some sites have specific rules for holding contests, like Facebook, so be sure you know what they are before beginning your contest.

Offer one of your products as a prize (or put a few together for a prize pack) and then announce the contest on all of the social sites you use.

Post about the giveaway often to encourage signups (use the email addresses you get to build your email database) and then be sure to ask the winner to post a picture of themselves on your page with their prize once you’ve shipped it.

Say something like “More great products just like this can be found at (insert URL)” to encourage those who are viewing the post to check out what else you have to offer.

10. Try Paid Advertising on Social Media

promote online shop URL quote

Sites like Facebook and Twitter (and now Pinterest too!) offer the ability to use paid advertising to target the right consumers for you. If you try this on Facebook, we suggest selecting a metric such as ‘website clicks’ or ‘website conversions,’ because you want people to click through to your online store’s URL, not your fan page.

On Twitter, you could try using ‘Promoted Tweets’ to market your store. Be sure to include concise, yet enticing content along with the URL to help drive traffic.

For example, if you create clothing, your promoted tweet might look something like this, “What are the hottest #fashion trends for summer? Find out here: (insert shortened URL).”

11. Include Your Store’s URL in Your Email Signature

This is a fast and easy one. No matter what email provider you use, you should have a custom email signature that includes the URL to your store. WiseStamp makes this simple and is free to use at a basic level.

12. Print Your Store’s URL on all Marketing Material

From business cards to flyers and everything in between, your URL needs to be included wherever you’re marketing your business. Never leave home without something you can hand out to potential customers that has your URL on it.

13. Wrap Your Vehicle With Your Store’s URL

If you want your vehicle to be a non-stop promotion machine, get it wrapped with your store’s URL and some kind of image or slogan that entices passerby to pull out their phones and look up your store.

14. Print Your URL on Shopping Bags

If you have a physical location, try having your store’s URL printed on your shopping bags. As customers carry the bags around, your store will be getting some good promotion.

Even better: If you have the budget for it, get some reusable shopping bags printed with your business’ name, logo, and store URL on them and hand them out to customers who spend ‘X’ amount of money. You can also do this with online orders by including them in packages.

15. Hand Out Magnets with Every Purchase

Include a free magnet (that includes your store’s URL, of course) with every purchase, whether in-person or online. This way, current customers won’t forget where they purchased from and can also refer you easily to their friends.

16. Use Counter Cards at Checkout

promote online shop

Set counter cards right next to the cash register so customers can grab one as they’re leaving. Consider adding a coupon code or discount for online shoppers and direct them to your store’s URL.

17. Use Window Clings Everywhere You Can

Window clings are an easy way to promote your online shop. You can put one on the door of your physical location and in various other locations throughout your store and in your vehicle’s window.

You can even ask friends, family, and willing employees to do the same. As always, include your store’s URL.

18. Partner with Other Local Business Owners

promote online shop with local business owners

Who are the other local business owners in your area? If you don’t know them yet, make it a point to go introduce yourself. Talk to them and see if they’d be willing to put any flyers or counter cards out for your business in their stores and, in turn, do the same for them.

If you’re online only, see if any businesses that sell their products at local events, farmer’s markets, and festivals would let you have flyers on their table. Again, do the same for them wherever you sell.

19. Try Your Hand at Direct-Mail Marketing

promote online shop

Just because you want to promote your online business, not a physical location, doesn’t mean you can’t use direct-mail marketing to your advantage.

The key here would be to include a great discount, descriptive content, and your online store’s URL to get shoppers to visit your site. Research the local coupon mailers and newspapers in your area to find good spots for you to advertise in.

20. Look Into Grocery-Cart Advertising

Depending on how savvy your target audience is, you could have a QR code-centric ad that takes grocery shoppers right to your store’s URL once scanned.

This would be a fast and easy way for them to shop your products online. You could also do a basic ad instead if this won’t work for your target market that includes your URL.

21. Place Coupons In Packages

Every time you complete an online order, make sure you toss a coupon in the package to encourage the consumer to shop again. Have your URL printed on the coupon to make it easy for the customer. You should also always include one or two of your business cards in each order.

22. Update Your On-Hold Message

Be sure to update your on-hold message so consumers know they can now shop for your products online. State the URL slowly and spell out any words that aren’t easily understandable to ensure phone callers will have time to not only write down your URL, but get it right the first time.

23. Get Your Staff Involved

Have your staff wear buttons and/or printed T-shirts that say “Shop us online at (insert URL here)” during shifts at your brick-and-mortar location if you have one, and/or at any local events you have a presence at.

24. Optimize Your Product Names and Descriptions

promote online shop

Use keywords in your product names and descriptions to help your store get found in search engines. To research the best keywords for each of your products, you can use the ‘keyword planner‘ available for free through Adwords.

Use these keywords in each of your product descriptions naturally, though, or it’ll turn off potential customers. Only use one keyword per description/product name.

25. Optimize Your Photos

Give your photos good names so search engines can find you. (E.g., green-womens-shirt.jpg instead of 3929s.jpg) Doing this can help you reach more consumers who are searching for products like yours.

26. Add Your Products to Google Shopping

Google for Retail lets you add your product feed to their site, making it easy for shoppers to discover your store online. Some online marketplaces, like Scott’s Marketplace, already do this for you.

You can contact your marketplace directly or review the list of sellers’  benefits listed on their website to find out if this service is included with your virtual store.

27. Try Pay-Per-Click Ads

Paid search campaigns (i.e. pay-per-click ads) on search engines such as Google or Bing can be a great way to drive traffic and conversions for your store, but warning, they eat up your budget quite quickly.

If you prefer not to have to do this task yourself, some online marketplaces (including Scott’s Marketplace) do this for you, saving you time and money.

28. Join Local Associations

Local associations have big followings, and aside from many other benefits, joining a few in your area will mean your business gets listed in their directories online. This can help increase traffic to your site.

29. Sponsor Local Events

promote your online shop

Sponsoring local events in your area means you get promotion for your business, normally by a link on the event page, and sometimes through social media posts and other marketing material. Be sure you ask for your URL to be included. You may also want to ask if you can include one of your flyers (with your URL) in any goody bags or handouts.

30. Get Customers to Review You

Word of mouth is a very powerful marketing tool. Review sites like Yelp, Google Local, and Yahoo Local are very popular with consumers, and you should aim for your business to have as many reviews on them as possible.

When a customer makes a purchase, send them a follow-up email asking them to review their experience with you on ‘x’ review site of your choosing.

Don’t bribe them with free things for a positive review; focus on outstanding customer service and fast shipping instead and let your business’ great reputation build organically.

31. Start a Referral Program

What better way to boost your online traffic than by offering current customers a discount or free item for referring their friends?

Whether it’s a $15 credit when their friend makes their first purchase of $50 or more, or simply a free item under $10 when their friend makes a $25 purchase, a referral program can do wonders for getting new consumers to purchase from your site.

32. Update Your “Closed” Sign

If you have a physical location, be sure to update your “closed sign” to say something like, “We’re closed, but shop online now at (insert URL)” to encourage more sales at your website online.

33. Comment in Forums/Groups

Do a search for forums related to what you sell to establish yourself as an expert in your field. Choose forums that allow you to either have a custom signature at the bottom with your URL and/or a linkable username. Be sure to choose a username that makes you stand out. For example, “ICreateBeautifulThings” or “SassyJewelryMaker” is better than “Shannon543267.”

Answer questions in the forum without blatantly promoting what you have to sell — people will naturally begin to click through to your site over time.

When you repeatedly add value to forums, you become part of the community there, which makes the other users trust and value what you have to say, and, most importantly, want to find out what you sell. You can also do this by finding applicable groups on LinkedIn and Google+.

34. Subscribe to Blogs

For a steady stream of ideas on how to promote your online shop, subscribe to small business and marketing blogs just like this one! When tips get delivered directly to your inbox every day, it makes it easy to learn fresh ways to help get your business more exposure and profit.

Promote Your Online Shop Like a Pro!

There you have it! 34 ways to keep customers shopping at your online store all year long. Whether it’s in the morning while you have a cup of coffee or during the “slow period” at your brick-and-mortar location, getting into a routine will help make marketing your store more manageable and effective for you.

If you don’t do everything you can to promote your online shop, who will? You can’t complain about low sale volume if you’re not working your ass off to make your business successful (Tweet this).

If time is an issue for you, choose one or two of these ideas at a time and set aside anywhere from 10-30 minutes per day to work on them. Good luck!

What has been the most effective way to promote your online shop?

About the Author

Shannon Willoby

Shannon is the director of content marketing for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.


  1. says

    To say that your post is eye opening would be an undertatement. My business has evolved to where 100% of my launches and promotions are carried out online. The access to a variety of platforms most of which come with little or no cost sets up an interesting set of choices for those looking to boot strap a launch.
    What you have shared here is a method which comes with more cost, but I also would assume the speed at which you see the results and eventually the scale and profitability of the launch is much greater as well. I also like that everyone of these tactics are scaleable.
    I am a couple of weeks from publishing my first infographic, so I was glad to see this new media make the list as well.
    Great post and wonderful overall content on your blog!
    cat mario online

    • Shannon Willoby says

      Happy to help! Have you used any of the ideas or have any of your own to add that’ve helped grow your business?

  2. says

    Promoting an online shop is just like promoting any businesses online. In every line of businesses, establishing a good relationship with customers is the best thing to do when you’re promoting. Know what your customers feel about your business so you’ll know how and what to improve.

  3. says

    Bookmarked, printed and checked. Don’t just read. Use it as a punchlist and see what you haven’t done and which ways need to be improved and updated. First of all, you need to have good products with competitive advantages. Good luck and come to http://www.kuukid.com for a sneak peek of our new arrivals.

    • Shannon Willoby says

      Hi, Nick! I think anywhere you would normally advertise your business, you can promote your online store with it by including a “You can now shop our store online at X…” message.

  4. says

    That’s a really useful list. Many of our senior entrepreneur subscribers find it hard to market their online business online so the many offline ideas here are really welcome.

    • Shannon Willoby says

      That’s a good point. Glad some of the ideas are relevant to your subscribers. Thanks for your comment!

  5. says

    Very nice job with this post. Everything was quick and concise and gave me all the information I needed. We have used a lot of these methods for our site (INKopation.com) an have seen quite a difference in our web store traffic. Thanks again!

  6. says

    Your article Is great! Thanks for a ton of valuable info. Just started our own online shop this week. Www,sacksthyme.com. Running a special promo now on FB and Twitter. Also contest for a free $59.99 gift!! Please support us by checking us out as well! Ciao!

  7. teddy says

    hello shannon those are an useful but i need help i have many cultural products scarfs ..leather bags…products i want sell in u.s.a i need help ?

  8. says

    Great idea! I’m just getting started with my store. Up till this point I was just selling through other sites. I haven’t had any luck getting people to visit my store yet but I am hoping trying some of these work. I was wondering if where I have my store is important. Like every one knows etsy. I’m using something called Tictail and was wondering if there was a better location for my site, and if so, if moving my store now would hurt? Thanks!

    • Shannon Willoby says

      Hi Tiffany, if you were to decide to move your store, I’d at least have it up concurrently for a bit (or perhaps even keep both) while you transition your customers to the new site. If you do decide to move your store, make sure you email your current database of customers the new URL multiple times, as well as post on all of your social accounts to ensure they can still find you! Good luck!

  9. says

    Great ideas! Thanks a lot for this. I never thought about the Google shopping and with guest blogging, I never knew how to go about starting. Im just starting to advertise more online and I needed as much info as I can about guest blogging. Again, thanks for these tips.

  10. Iris says

    Hi Shannon, I have a staffing company. I’m having a hard time getting companies to give me business. any ideas?

  11. says

    Thats really helpful. Although i believe start with best SEO followed by these steps… and you will surely rock. Best luck everyone.

  12. Zoey says

    Thank you for your article. In my opinion, there are a variety of online stores outside of the market places that shoppers should explore. For instance, one week ago I shopped at http://www.circletogo.com/ , an online store that offers accessories with POSITIVE MESSAGES and seasonal designs. It is a very creative idea, I really loved it!!

  13. says

    Awesome List. To add to it, partnering with complementary businesses and recommending each other can also be a low cost yet powerful means to promote the shop.

  14. says

    Thanks a lot, its the brilliant ideas to promote online store, I really really have a hard time to get traffic to my store, even tho I already done few points in this article… I will try to do the other points mentioned here, hope can really help get traffics to my store…
    please visit my store:
    My Store
    Thanks! 🙂

  15. says

    Dear Shannon everything you posted is so helpful! I started my online store ladies handmade leather handbags. I might join the local associations. I am just new to this business,anything to help. Many many thanks….. alexissaccis.co.uk

    • Shannon Willoby says

      Glad to hear that, Alexandra! Local associations are very helpful for SBOs and can help you reach more local consumers.

    • Shannon Willoby says

      That’s great! You make very beautiful jewelry! I’d love for you to let me know which ones work best for you. Keep me updated if you get a minute. 😀

  16. says

    Hi Shannon,

    Thank you so much for this awesome article! We started using some of your tips and I must admit that we’ve already seen some positive signs, which is great. Of course it takes time and a lot of effort but there aren’t magic wands in order to succeed. Thanks again for the tips!

  17. says

    Hi Shannon, thanks a lot!
    It’s super rich information, that guide me to promote my online store in hundred ways. I love your ideas, especially for the free magnets for every purchase made, it’s simple but can be memorable.
    Waiting for other great tips in your website.

    Anyway, could you please any advice, what can be improved from my website: http://baglovers.id
    Looking forward for your advice.


  18. says

    Thanks for all of the wonderful info! Very, very useful! The idea of posting the url on your vehicle is very powerful. We have it posted on ours and are thinking of getting our kids to post it on theirs also. It really is great exposure. When I get my google analytics each week I can tell which days we were out and about by the visits to our site. Thanks again for the wonderful info. Always look forward to your emails!

    • Shannon Willoby says

      Hey, Gail! That’s great to hear. Aren’t analytics fun? Have you seen any correlation between views from the days you’re out and an increase in sales?

  19. says

    Thanks so much for this info. I’m brand new with my online shop. Not gonna lie…I’m slightly overwhelmed. I’ve got to get myself comfortable with some of these sites and learn the best ways to use them. I did take one bit of advice and ran a contest on FaceBook. Brought in a lot of “likes” & comments. One step at a time! Great advice!!

    • Shannon Willoby says

      You are welcome, Kim! That’s a great idea. What avenues are you looking into for promoting your products?

  20. says

    Hi Shannon. Thank you very much for your great tips. I have an online shop at http://www.zartaj.ir (in Persian) and I am already using some of what you said above. but I have not been able to drive good traffic to my shop. I am selling very well on social media like instagram (directly) but the website is not doing fine.

  21. says

    I am glad to know that how can I promote my online shop,,,,,,,,,,my online shopping business of clothing is getting loss from 2 years,,,,, after reading your tips I hope that I can get profit again by following your ideas,,,,, thanks for giving the ideas for promoting the online shop business.

  22. says

    I have researched many websites on this topic. I really like your ideas. It was very concise and straight to the point. Easy to read and relatable to my business. Thank you.
    -Teen & Tween Apparel

  23. says

    Great tips. I had a blog first. The store came later. Most customers come from the blog. I recently started a newsletter. Good advice. I have had a lot of respons from the newsletter!.

  24. says

    Thank you for sharing this great information. I have found some helpful hints for advertising. I enjoyed your site very much.

  25. says

    There are many different ways to promote your online business,with a little energy and creativity, you can market your business widely and without a great deal of expense. Using paid ads, social media and listing sites can greatly increase your presence and help drive traffic towards your site.

  26. says

    Hi Shannon,
    I am a new marketer who is struggling to make my online clothing store business viral. But, I guess I got some idea that I was lacking in promoting my products. These are some awesome points you shared.

    • Aungie An says

      Hi i am a new business owner who is looking for some vendors can you help me with that as well as getting a website set up

  27. says

    Thanks for the good advice. We are an on-line clothing store for tweens, offering age-appropriate, high quality clothing that enables girls to celebrate being a girl. We’d appreciate it if you would let your readers know that there is a 30% off coupon for first time purchases. They can enter the code FIRST at checkout and the 30% discount will apply to their purchases.

  28. says

    Thanks for the tips! We offer holiday and gift basket and boxes. All hand selected as gift baskets were originally to be. Every item is hand selected and most all gift basket boxes come with a hand painted piece; consisting of mugs, tea cups, travel mugs, plates, serving dishes, picture frames, wall art, kiln fired art. Special orders are being taken now! Take 10% off your first order using the coupon code: YOURVALUED today! Thanks.

  29. says

    Very helpful article. I just created my online store for handbags, African clothing for men and women and traditional jewelry. I am trying hard to promote my website and I didn’t even think of using my own car to promote my store. Thank you. Here is my store if anyone wants to take a look. http://www.iramdesigns.com

  30. says

    This is really a fantastic post and provides helpful tips and information. Thanks for sharing this kind of post. I really enjoyed this post, now I am sure that I will promote my online shop easily.

  31. says

    Having went to selling completely online, I found you article when looking for ways to gain more customers to my online shop. Some of these (very few actually) I already use. The rest I had not even thought of, thank you for showing new ways to promote and possibly gain new customers.

  32. says

    Hello Shannon,
    I have doing lots of research on how to promote an online store and I have found your ideas to be the most interesting. I have just started my online for printable party supplies.
    It seems that a few of the ideas that you have will work for any online store that has physical products, but do you have any additional pointers for those of us that just have digital products to sale?

  33. says

    Thanks for the ideas. I just started a new online store on a baby products, and I am struggling with advertising on internet. Your information is very helpful and now I kind a have the idea where to look in deep to solve my problem. Thanks.

  34. says

    Thanks so much for this article! I sell handmade jewelry and I’m trying to get my online store out there. I will definitely keep these points in mind 🙂

  35. Muzi says

    Thanks for this, found some of the idea’s very useful and will be sure to use some of them when I start my online store.

    Quick question to everyone though, do you find having a review section on the products helpful? I personally find them annoying when I shop online as it feels cluttered and people rarely leave reviews on most of the online sites I use.

    Still don’t know whether to include it on my site or not.

    • Shannon Willoby says

      Hi Muzi! As a shopper, I love to read product reviews. They help you feel confident that the person you’re buying from is a reliable seller — and that past customers have been happy with the quality of the products/shipping/etc. As a seller, there are things you can do to encourage past customers to submit reviews, including emailing them and encouraging them to leave feedback. I think reviews can boost sales — so you might want to consider it!

  36. Janne Christensen says

    Hi Shannon,
    Lots of great advise! My biggest concern is how do I find out if the products I want to sell online will actually sell. How do I do the research on that before getting started and putting a lot of money into it?

    • Shannon Willoby says

      Hi Janne, I would take a look at competitors who are selling items similar to yours online. While you won’t be able to know exactly what they sell, you can get an idea by the amount of engagement on their Facebook page, how many social followers they have, etc. Also, you need to research your target market — that info is going to be crucial in creating a product your intended audience will want to buy. Also, I’m not sure anyone truly knows beforehand if their business will be successful. You can have confidence in what you’re selling, and research to back it up, but becoming an entrepreneur also comes with a lot of inevitable risk.

  37. says

    Hi I have had people ask me to get a website /online store and I know I need one but I have a fear of goofing something up , because I’m not the most computer savy person in the world! When I’m ready I’ll keep you in mind..( I think I may need some help) Thank You!

  38. says

    I just opened my online resale shop for kids clothing. Still in the process of adding new items, but was searching for ways to advertise and stumbled upon your site. Can’t wait to start the process and get some customers. Thanks for the information.
    -Jessica at fivelittleducksresale.com

  39. says

    To dig into Social Marketing a bit more – I have leveraged local Buy/Sell Groups on Facebook with some good success. The great thing is that FB allows you to post the same For Sale post to 20 Groups at a time! Write your copy, add your pic once and select the 20 Groups to post in!!

    • Shannon Willoby says

      That’s great, Scott! Always smart to try new ways to sell because you never know what is going to end up working for you.

  40. says

    It’s all about giving people what they want, or are looking for, or what they should be looking for! And getting enough eyeballs looking at your offers for them to convert. These are some GREAT tips. Some of which I follow on a regular basis; others I attempt to follow. If you have a good topic, and you follow those tips, I think you are just about Guaranteed to do well, as long as your content isn’t crappy, lol.

    I quickly noted that; if you LOVE tweaking your site, do it.. Ha.. Just realize it’s not directly related to your bottom line; that’s my only point. Personally, I hate it; I’m not a designer, coder or anything like that. I’m a blogger girl.. but more power to you if you like that kind of thing, you rock!

    But yeah, I haven’t heard these tips before, but that’s something I’m now going to do every day. I think you hit the nail on the head with you points in this post. I completely agree with everything you said!

  41. says

    Hi, from Bossie for I am an Online merchandiser and specialize in jewelry, watches, smart watches, smart and cell phones, pocket books, shoes laptops, cameras and digital goods. Yes, this is a good ratings from one to five stars I will give this and comment a five star rating because I done a lot of research this past year. You can also browse my site and discover a few likes to your taste. You might want to send me promotional matrial, for I am a fan.. Thank You.

  42. says


    We just released a new bag line and as it is a luxury item , we have been looking for new ways to market the product, i found you post to be very helpful, thanks a lot.

  43. says

    Its wonderful information and must needed for a startup. It gives a motivation to an individual for what are the possibilities you can work on. Thanks | PURSHO.COM

  44. says

    it’s really glad to see that you started your e-shop a few years ago and you still doing it.
    “Happiness is when what you think, what you say, and what you do are in harmony”. Gandhi

    In a cuple of weeks we start our e-shop with granite sinks lavello-sinks.co.uk and I’m sure I use a few tactics which you desicribed, Thanks a lot. Take care and I wish 100 years in ecommerce branch 😉

    All the best,

  45. says

    I just started an online shop for Ethnic & Tribal Jewelry and I’m already stressed out thinking how to market it and drive traffic to it. I will try some of your tips. Thank you for this great post. Greatly appreciated.
    Thanks bunch! / FIAETNIKO.TICTAIL.COM

  46. says

    Hello, your wonderful article was just what I was looking for! I am looking for creative marketing ideas to bring people to my online store. I formulate and sell Quality, Natural Therapeutic Body Care products. I have been trying out different marketing ideas; however your article is so useful because it breaks the whole overwhelming marketing job into small, do-able pieces.
    Very creative, and sustainable!
    Thank you so much for your help. I am also interested in possibly setting up shop on Scotts Marketplace too.

  47. says

    Hey Shannon
    At first thanks for sharing with us these great tips. This blog post is really helpful and valuable. Thanks again.. great job 🙂

  48. says

    I sooo needed this for my business. I’m at a point where I’m looking for more organic traffic to my site. I’m going to try to focus on one for a few weeks and see where it gets me. Thanks for the info.

  49. says

    Great article… Ok, let’s try this! I would love to send you a free bar of my amazing luxury, artisan, organic soap of your choosing at:
    I will also offer the first 10 readers wishing to try my soap, as well, using the above link, if they will kindly agree to review the soap on my FB fan page: https://www.facebook.com/jardindedensoap/?ref=bookmarks
    Simply utilize my website contact page to place your FREE order, making sure to include your mailing address: http://www.jardindedensoap.com/#!contact/c15n8
    Many thanks!

  50. says

    When I tried searching on Google that how I can promote shopping cart website, I found this blog at top and found really helpful. Thank you so much for sharing your idea.

  51. says

    Some great ideas I will add to my list to try! Thank you! My personal favorite is old school: word of mouth. I wear my jewelry products around my college campus and professors and students alike go nuts for their own. Then they spread it to others in the community.

    • Shannon Willoby says

      Hi there, I think most of these ideas can be applied to pdfs — you’re still marketing a product and a business, so I’d pick a few of these that interest you and give them a try!

  52. says

    Thanks Shannon for the helpful tips…surprisingly to me I found some good ones I have not seen before! I’m looking forward to using these ideas to get Anastasiasnames.com and Frosting Swag Bags off and running. 🙂

  53. says

    A very good article to follow. All these points are worthwhile. Especially 6th and 7th. I never came across the subject like online shopping video tutorial. Also, some of the social media sites shared here are new to me. Thank you so much Shannon

  54. says

    This is a massive load of info. I am going to save it and read it carefully because I need to take my baby shoe business forward and can’t waste money. I need to see which options best suit e-commerce brands.

  55. says

    At the moment I am working on my pop up signup form. I have got as far as making it lovely with a nice background which will impress visitors. Also we are decorating the premises and buying some art to help us with our social networking. We have started to do a lot of creative photography and we hope this helps us to get an edge and some more sales.

    • Shannon Willoby says

      Awesome, Andrea! Popups can be really great at getting new subscribers for you. How long are you waiting for it to popup, though? That can really determine its success. Creative photography is fantastic as well. I hope these changes will help you get more sales for the holiday season too!

  56. says

    Im a stay at home mom starting an online women’s boutique. My boutique has some reeeeally cute pieces and I need to get my site out there for everyone to see. I have a personal facebook account with a small amount of friends from my town and no personal instagram account so I’m really starting from scratch because I also don’t really associate with anyone since I’ve had my daughter. So I’m really going to utilize as many of these as possible! Great article Shannon! Thanks

    • Shannon Willoby says

      That’s great! Well, you will want to create a Facebook business page and do the same for Instagram — both of those sites are great for promoting boutique pieces. I hope the tips help. 🙂

  57. Fiona Dsouza says

    Hey Shannon I am a student doing my masters in management and I had to make a project where we had to make some marketing plans to launch a product. I included ideas from your post and guess what my project was selected as one of the best projects. I owe all my credit scores to you :-). You’ve been my knight in shining armour. <3

  58. says

    I totally agree with your tip on branching out with social media. What really helps is to decide which platforms will work best to reach your intended audience. Having profiles on every platform is not nearly as effective because your time and energy are spread out so far. It’s much better to pick two or three platforms and focus your efforts on building a presence on those.

  59. says

    I am starting my affiliate store for amazon and you article is really gonna help me in promoting my store. Thanks for you guidance. Keep writing 🙂

  60. says

    Hi! We have just launched a blog about activities from our everyday lives in the Arctic. It is great to be able to blog and chat with people around the world even when we live in sparsely populated parts of the world. Our new blog we have chosen to call for Wealth and Work in the Arctic – An Northern Dimension. We have very much benefit from your tips to promote our blog. Thank you and welcome to visit, comment and share our blog too.

    / Roger and Alina

  61. says

    I have seen in most of the cases having a blog can help a lot in promoting the products. Along with blog social media sites like Facebook, Instagram, Pinterest etc can also help a lot. Specially I have seen people using Facebook as like a market place sometimes so these social media platform should not be avoided.

  62. says

    Very informative post. I think having a presence on social media helps a lot, I promote my online store on Facebook Instagram Twitter and Pinterest and sales have greatly improved. Thanks for sharing!

    • Shannon Willoby says

      Thanks, Maxine! You can do that by entering your email in at the top right of the blog’s homepage. 😀

  63. says

    It is really nice to provide such information and Tips. I Will definitely apply all the tips on my Online Shopping website “http://www.megadeals360.com/”.

  64. says

    Thanks Shannon these are great tips! I’ll definitely be using these to help promote my online Hair Extensions sales… Using other bloggers to review your product is a great idea… 🙂

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