As a small business owner, you have an advantage over chain stores — and that’s your ability to connect with customers.
How? By telling them your small business’ story. By teaching them why shopping local matters. By making them feel good about their purchases.
But to do this, you need to be armed with some facts about how supporting small businesses makes a positive impact on consumers and communities.
Test your shop-local knowledge in our quiz and then share your best tips for connecting with your customers below.