Looking to subscribe to some great small business podcasts? Good luck with that.
You’ll have to sort through a ton of podcasts about business or entrepreneurship that cater to an audience of tech founders, corporate automatons, and wannabe hustlers.
You may pick up a lesson or two from podcasts serving those audiences, but much of the content will be off-target for owners of brick-and-mortar shops, home-based businesses, and active side gigs.
That’s why I asked Arizona’s #yesphx entrepreneurship community to recommend their favorite small business podcasts for folks like us.
Here’s what they offered up.
1. Square Peg Round Hole
Recommended by Lisa Zuba, business coach.
Official description: Most small business owners don’t fit the standard mold. They are the Square Peg in the Round Hole. SPRH is really about helping small business grow their business and take massive action through learning from other small business owners.
SPRH focuses specifically on small business owners with bite-sized episodes — about 20 minutes. I almost always get an actionable tip to improve my business or to pass along to my clients.
2. The Distance by Basecamp
Recommended by Raz Yalov, co-founder of ZCast podcasting app.
Official description: The Distance spotlights longevity in business. We tell the stories of entrepreneurs with businesses that are at least 25 years old who often get overlooked in traditional business journalism.
In a world dominated by tech and startups, it’s refreshing to hear from hardworking owners of small brick-and-mortar shops and other businesses who survived tough times without losing their true north. Although the podcast has been discontinued, the library of existing shows is a great source of evergreen content.
3. The Entrepreneurs
Recommended by Lisa Nicole Morrow, founder of custom gift curator Birdytell.
Official description: The Entrepreneurs is a weekly tour of the most inspiring people, companies, and ideas in global business, whether they are starting from scratch, reinvigorating the family firm, or developing new technology.
It’s inspiring to hear what entrepreneurs are creating around the world. It’s refreshing to learn about new people and ideas rather than the usual suspects who are tirelessly covered on startup podcasts.
4. How I Built This With Guy Raz
Recommended by Jérémy Chevallier, founder of startup studio Conscious Creative.
Official description: Guy Raz dives into the stories behind some of the world’s best-known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs, and idealists — and the movements they built.
Guy Raz is such a pleasant storyteller and How I Built This is a wonderfully eclectic mix of startup stories and insightful interviews that teach me about life every time I listen. They even have a segment at the end called How You Built That which features side hustles and home-based entrepreneurs. Very relatable.
5. Masters of Scale With Reid Hoffman
Recommended by Ryan Burch, digital marketing strategist.
Official description: How do companies grow from zero to a gazillion? LinkedIn Co-Founder and Greylock Partner Reid Hoffman test his theories with famous founders.
Ryan says: “Hoffman does a great job digging into practical advice and tips that are easy to implement for any size business. He also uncovers the mindsets of some of the best business people of all time. It’s a good combo of big business ideas and tactical, implementable knowledge.”
Want more noise in your ears? Check out this list of great marketing podcasts.