In honor of St. Patrick’s Day, I wanted to write about one of Hollywood’s finest films to date — you guessed it… Leprechaun.
I know, I know. You’re probably thinking, “Hey! You have great taste in movies!”
And you’re right. Leprechaun wasn’t just some janky 90’s film about a sadistic leprechaun in search of his pot o’ gold — it’s a movie that is completely relevant to your social media marketing efforts, even 20+ years later!
Ready to take this leap in logic with me? Let’s begin with…
1. Be Consistent
Throughout the Leprechaun movies, the leprechaun is constantly saying things like, “I’ll not rest till I have me gold” or “I’m going to kill you now.”
We get it, Leprechaun. You’re batshit crazy and you want your gold.
But as annoying as that may be, he is damn consistent. I mean, he really wants his gold.
And guess what — you need to have that same insane level of consistency with your social media marketing if you want to succeed.
In order to do that, you will need to develop a routine posting schedule that includes:
- How often you want to publish on each of your social media channels
- The type of content you want to publish that will engage your target audience
- When and/or how you plan on reaching out to influencers in your niche
Keep in mind, your social media followers are probably following hundreds (even thousands) of other people.
If you do not post consistent content, your audience may lose interest or even forget about you. But to help you keep up with that consistent posting schedule, use a tool like Buffer or Hootsuite that will let you schedule your posts (across a variety of social media platforms) in advance.
2. Use Some Magic
While the leprechaun can simply wave his magic shillelagh and make incredible (and usually violent) things happen, you will need to rely on a different kind of magic.
The magic of photo editing that is.
You see, your followers are likely scrolling through a sea of posts and advertisements on any given social media platform.
And if you want your followers to hit the brakes and take notice of your posts, you have to make sure your photos stand out.
How do you do that?
To catch your target audience’s attention:
- Use a photo editing tool like Adobe Photoshop, GIMP, or PIXLR to enhance your photos using various tools and filters
- Use a consistent color scheme for all of your posts
- Add quotes and text overlays to make your image stand out
These little details may seem insignificant, but they all add up to you having bold, attractive photos that will keep your audience engaged and saying, “shut up and take me gold!”
Speaking of which, to help boost your social media is marketing, feel free to…
3. Spend Your Gold
If you have the resources to do so, don’t be scared to spend some of that marketing budget on paid ads.
Why, you may wonder?
Because the organic reach of free social media posts is declining.
That’s right — according to research, top brands are only reaching about 3.6% of their followers with a single non-paid tweet.
But with paid social media ads, you can target specific people by their:
- Job title
- And more
That means you have a greater chance of reaching the people who actually want to see your posts — people who could end up becoming your future customers!
So although the leprechaun may not agree, it’s okay to loosen the purse strings a bit when it comes to your social media marketing.
It’s true that there is a bit of luck when it comes to marketing, but you should also have a plan when it comes to promoting on social media.
You have limited space and time to compete with the countless ads and posts that are constantly being shared.
But by using the tips above, you can set yourself apart from your competitors, and who knows—you may just find the proverbial pot o’ gold at the end of the rainbow.