As small business owners, we’re not exactly limited to a 9-to-5 Monday-through-Friday workweek.
That said, it is tempting to take it a bit easier on the weekends. The kids are out of school. The spouse is out of the office. Friends are available to play.
However, even if we are able to slack off a little bit, that doesn’t mean we should let our social media posting go dark. There are plenty of reasons to post on social media on the weekend – and you don’t even have to carry your laptop around to keep the lights on.
How People Use Social Media on the Weekend
You may want to spend the weekend unplugged, but that doesn’t mean your customers do. Your audience is on Facebook and Pinterest. Go grab ‘em.
Hubspot released an infographic earlier this year that highlighted the best times of day for social media posting by platform. Instagram and Twitter activity dipped on the weekend. Facebook and Pinterest stayed strong.
Hubspot ranked 12-1 p.m. on Saturday and Sunday as one of the best three windows to post on Facebook. The other top posting windows for Facebook were 3-4 p.m. on Wednesday and 1-4 p.m. on Thursday and Friday.
Meanwhile, 8-11 p.m. on Saturdays was one of the top three windows for posting to Pinterest. Other top windows were 5 p.m. on Fridays and (oddly) 2-4 a.m. any day. That’s some serious insomnia!
How to Post to Social Media on the Weekend
When it comes to social media posting on the weekend, you have two options. You can do it live and in the moment. Or you can preschedule your posts using a free social-media publisher. Let’s take a look at both options.
Do it live!
For a small business owner, there are all kinds of fun weekend-only content. Maybe you have a booth at the local farmers market or craft fair. Maybe you’re doing a sidewalk sale outside your retail space.
Even if you’re spending time with the family or getting a little R&R, a live weekend post is a great way to humanize your business. A poolside selfie or a shot of your son playing for the local high school football team adds a personal touch to your social-media presence that the big-box store down the road simply can’t match.
Or preschedule it.
If you simply must disconnect on the weekend, you can preschedule weekend social-media content before you clock out on Friday. A great option for this is Hootsuite, which is one of my four favorite freemium apps for small business.
If you preschedule, be careful not to disconnect too much. Consumers increasingly expect rapid 24/7 response to their comments on social media. Scott’s Marketplace seller Candace Cieszynski of Garden Candy recommends staying in touch on your smartphone just in case.
“Customers appreciate prompt responses to questions or orders,” Candace said. “If you are connected to all elements of your online presence from your phone you will never disappoint a customer.”
When They Want to Buy… You Sell!
The primary reason to do anything online is to sell. It takes more than the possibility of a few Facebook likes to get me out of my hammock on a Sunday.
Multiple studies point to Sunday as one of the top days of the week for ecommerce activity. People have their credit cards out on the weekends. You may want to point them toward your store.
And let’s not forget that some of your competitors are also going to unplug on the weekend. By keeping your smartphone nearby on the weekend or at least prescheduling your social media posting via Hootsuite, you’ll be in a good position to beat their lazy butts for a sale.
Hey, we don’t call this blog The DRIVE for nothin’!