A Free Social Media Calendar Template That’ll Help You Plan and Post

social media template: free social media calendar

Ready to get serious about social media? Then it’s time you used a social media template — like this free calendar — to help you keep track of everything you’re doing.

Plus, a social media calendar will make it easy for you to schedule content, keep track of what you’ve already posted, and make you feel like a super-organized and professional badass. What’s not to like?

That’s why we put together this free customizable social media template for you that you can download right now.

Here’s what it contains:

  • Weekly social media calendar with columns for the platforms you’re currently using (we’ve included examples for Facebook, Twitter, Pinterest, and Instagram, but if you’re on other platforms, just swap ’em out!)
  • Customizable columns for: week, time, content type, topic, content, link, and notes.
  • Examples from Scott’s Marketplace’s social media accounts for each platform.
  • Additional resources, including Facebook Zero tips!

Download your calendar here.

Tips & Tricks to Keep Your Social Media Game on Point

Once you’ve downloaded the social media template, use these tips to keep your social media game strong.

Shortened Links

You’ll notice in the examples we’ve provided (in the social media calendar) that we often shorten our links using Bit.ly.

This allows us to track how many clicks each link gets, where the clicks are coming from, and which of our links are performing the best. This will help you analyze which types of content you should focus on for your audience so you can tailor your posts.

Emoji in Social Media Posts 

According to Hootsuite:

“Including emoji in Tweets is shown to increase engagement by 25.4% over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57%, and comments and shares by 33%.”

Of course, this won’t work with every target market, but if you think it might work with yours, why not give it a try?

Be sure to use a site like Emojipedia where you can easily copy/paste emoji that will show up on all devices.

Emojipedia doesn’t have as many options as when you’re text messaging, but that’s because they’re including only the emoji that everyone will be able to see, no matter what device they’re using. You don’t want to risk your followers seeing that dreaded empty box or question mark, do you?

Grab from Emojipedia and you’ll be good!

How Often to Post 

OK so this one will have different results depending on how many followers you have, the quality of your posts, what industry you’re in, and who your target market is — but that being said, Coschedule offers these guidelines for how often to post on each platform:

  • Twitter: 15 tweets per day
  • Pinterest: 11 pins per day
  • LinkedIn: 1 post per day
  • Instagram: 1-2 posts per day
  • Facebook: 1 post per day (now that Facebook Zero is here, you may need to post more than this to get your content seen)

These posts have some great niche-specific tips for when (and what) to post based on what you sell:

Ready for That Social Media Template? 

Be sure to download your free calendar here to start planning and posting like a serious pro!

Download your calendar here.

Will you use this social media template to help you keep track of your efforts? 

About the Author

Shannon Willoby

Shannon is the director of content marketing for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

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