Ever wished you could manage all of your social media accounts in one place without having to constantly flip back and forth between them? You’re not the only one. We recently received an email from a local business owner asking how she could do the very same thing!
You may not realize it, but there’s an easy solution! There are quite a few free and low-cost social media tools that allow you to manage all of your social media marketing from one location without having to log into each account individually.
The best part? They’re easy to use and extremely convenient! Not to mention great time-savers for you! Remember, establishing a presence on social media can be great for your local business.
But managing your accounts while running your business can start to take up a little too much of your time. And, when you get too busy, we all know there’s a good chance you’re going to neglect your social media accounts, which isn’t going to benefit you or your customers.
Don’t let this happen! Instead, check out the three efficient social media tools we’ve compiled for you below to help you manage your accounts faster and easier than ever before!
HootSuite is the social media tool of choice around here at the Scott’s Marketplace office. The reason? It allows us to manage all of our accounts on Facebook, Twitter, LinkedIn, Google +, and Foursquare right from their dashboard.
You can also connect a WordPress site if you have it. A basic Hootsuite membership is completely free (that’s the one I use and it works just fine for me as it includes basic analytics, the ability to add up to five accounts, and message scheduling).
A paid membership does get you more features, like enhanced analytics reporting, the ability to add unlimited accounts, and advanced message scheduling. Our senior manager of social media, Jerilyn Soncrant, needs more advanced features, so the pro Hootsuite membership, which is still affordable at $9.99 per month, works best for her.
Crowdbooster is a great option when it comes to mainstreaming social media marketing on Twitter and Facebook. With this social media tool, you’ll be able to manage your accounts from their dashboard in real-time, while getting valuable analytics about your performance.
You’ll have the ability to schedule posts and Crowdbooster will give you recommendations on how you can improve based on insights they collect. This site isn’t free, however. But they do offer a free 30-day trial that will allow you to see if a paid membership would benefit you or not.
The memberships include the following options: $9 per month for one Twitter and Facebook account, $39 per month for ten social media accounts, and $99 per month for 30 social media accounts. Each tier comes with a variety of other features, including community and email support, data export, and alerts and insights.
Another social media tool that lets you manage social media accounts in one convenient place is GrabinBox. It may be lesser known than HootSuite and Crowdbooster, but it’s definitely still a contender!
With GrabinBox, you can manage your Facebook, Twitter, and LinkedIn accounts from their interface, while easily monitoring brand mentions, replies, and more. This tool also lets you schedule updates and tweets to help you manage your time more efficiently.
For now, GrabinBox is free, which makes it a great choice for anyone who is looking for a way to streamline their social media marketing efforts. I’ve used GrabinBox in the past to manage 4-5 accounts and it was very easy to set up and use on a daily basis, which was great because there really was no learning curve for me at all. This allowed me to instantly start managing my social media time better, so that is a definite plus of GrabinBox.
Which Social Media Tool Should You Choose?
Not sure which social media tool you should choose? While you really can’t go wrong with any of the three above, it’ll come down to personal preference, skill level, and what you need to get out of it. For example, if you want an advanced platform with advanced features that can handle most of your accounts, you might want to opt for a paid membership to HootSuite or Crowdbooster. If you’d be fine with more basic features (which might be better for beginners with only a couple accounts to manage) GrabinBox might be a better fit for you.
Our social media manager, Jerilyn, recommends that once you choose a social media tool you should focus on mastering it rather than continually trying out different ones. The reason being is that mastering it will allow you to learn all of its features, maximizing its potential and boosting your productivity inside and outside of social media.