3 Brand-Building Lessons From Negan of The Walking Dead

the walking dead negan

First of all, if for some strange reason you haven’t already seen the season 7 premiere of The Walking Dead, then you may not want to.

Why is that?


The season 7 opener gave fans a bloody and unforgiving welcome to the world of Negan, the show’s newest villain.

But even though Negan is basically the stuff nightmares are made of, he’s also a rich and complex character that can teach you a thing or two about marketing your business.

So without further ado, here are three brand-building tips from Negan of The Walking Dead.

1. Be Everywhere

Even before we meet Negan on The Walking Dead, we hear horror stories about him from those who have survived his wrath.

Unfortunately, Rick and crew make the terrible mistake of killing Negan’s men in order to protect a neighboring community, and it all goes downhill from there.

Negan sends more of his men to block off every road and forest path, so the survivors are unable to gather much-needed supplies.

By doing this, he basically sent a message saying:

Dearest Rick,

I’m everywhere.




P.S. You screwed with the wrong guy.

Negan does not half-ass it when he’s trying to spread the word that he is king of the new world, and neither should you!

If you want to build brand awareness, you absolutely need to be everywhere your target audience is hanging out, including:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Myspace
  • Xanga
  • Old AIM chatrooms

(Okay maybe not those last 2-3, but you get the point.)

Why is this, you ask?

  • Because statistics show that it takes an average of 5-7 brand impressions before someone will even remember your brand.

That means, you’re not going to get many people caring about your brand if you’re just shooting a  little tweet here and there—you have to spread the word about your business through multiple channels.

But remember, don’t just fill up the Twitterverse and your friends’ Facebook feeds with random crap — you want to provide something of value.

Something that will…

2. Leave a Lasting Impression

And if you saw the season 7 premiere, then you know Negan has this skill down in spades.

During our first taste of Negan, he mocks, intimidates, and crushes the spirits (and other things) of Rick’s band of survivors.

Needless to say, he left a lasting impression on the group.

Now, I am in no way advising you to go all Negan on the world, but you definitely need to stand out above your competitors in order to create a successful business.

How can you do that?

By providing valuable content to your customers.

Sure, maybe there are times when your customers love to hear about your life, your cat, or what you had for lunch at that new place down the street… whatever.

But you need to keep that shit to a minimum, because if you post too much about yourself, you may lose customers.

  • In fact, one survey showed that 45% of people said they would unfollow a brand on social media if their platform was dominated by “too much” self-promotion.

Instead, you should focus on your customers’ needs by writing/posting about how your products or services will help them.    

Selling some cute scarves? Well, it’s awesome that they take you a month to hand weave them from a hundred freshly shorn rats, but do you know what your customers actually care about?

That your scarves will keep them warm as an oven during the next snowpocalypse, and the multiple colors (rat colors?) allow them to accessorize them with any outfit.

Sell the benefits first, then the features. By doing this you are providing value to your customers and showing them that you care about their needs.

But while you’re doing all of this, try not to take yourself too seriously.

Like our good buddy Negan, you should also…

3. Have a Sense of Humor

And boy, does he have a twisted sense of humor.

Negan sports a continuous smirk, and he cracks jokes while cracking skulls — without even flinching.

He even calls his prized barbed-wire-covered bat (affectionately named “Lucille”) a “vampire bat” because of how much blood it takes from its victims. Ugh.

As mentioned above, you don’t need to overload your audience with random content that will turn them off to your brand, but DO share your personality wherever it fits.

When people see you having fun, they want to join in on that experience as well, because jokes, laughter, and silliness all tie into the emotion of happiness.

And it’s super important to connect with your audience on an emotional level.

Why is that you ask?

  • Because according to statistics, brands that connect with their buyers on an emotional level earn twice as much engagement over marketers who try to sell business or functional value.

So for every few tweets or posts that you share that focus on providing value to your customers, feel free to share a funny meme or joke. (Bonus points if it somehow ties into your product or service!)

That way, your audience will connect with you on an emotional level, which will ultimately help you improve sales and build your brand.

What other brand-building tips have you learned from Negan of The Walking Dead

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About the Author

Greg Kummer

Greg Kummer is a dog-loving, video game-streaming, freelance writer. He's also the founder of Last Light Copywriting, a freelance copywriting service that helps companies build their brand, get more leads, and boost sales with compelling and effective content.


  1. says

    You have collected some best tips. I am a fan of this TV Series and I’m hyped to read the headline and the content too. This is a great info to get me started. Thanks for sharing!

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