What a Longer Twitter Character Limit Means for You

twitter character limit

If you’ve been on Twitter over the past few months and felt like you were going crazy because the Twitter character limit seemed longer, let me put your fears to rest: you aren’t crazy. It’s happening.

While we’ve been trying to cram our marketing messages into 140 characters for the past 10 or so years, Twitter has decided to gift us with the magic of… wait for it… 280 characters!

Look, I’ll cut to the chase. I know you’re too busy to read about what this new Twitter character limit means for you and your ecommerce brand, so allow me to point out a few highlights so you can get on with your day.

1. You No Longer Have to Squeeze It All In

If you’re like me, uv bcum the mstr of shrtning wrds so they fit on Twtr.

But that’s all changed now that you have space to spread out. So use long words like onomatopoeia or splendiferous. Twitter will no longer hold you back from expressing your true nature (as long as you can express it in 280 characters or less).

2. You Might Not Even Use It

Despite everyone complaining for years about how hard it is to fit a message into 140 characters, it seems like the new Twitter character limit isn’t yet being widely adopted.

In fact, only about 5% of users are expanding their messages. So, don’t feel pressured.

Just because everyone else is waxing poetic on Twitter doesn’t mean you have to.

3. But If You Do, Your Customers Might Love You

Because not everyone’s expanding their tweets, those that do tend to stand out (the same way updates with images do).

They take up more space, and when people scroll through their feed, they may be more likely to slow down to read a longer tweet. So, score.

4. Then Again, You Might Annoy Them

There’s a concern among marketers that giving brands more space will give them more room to annoy followers with unnecessarily wordy messages that don’t say anything more than a 140-character message.

So the lesson here? Don’t be that guy.

The space is there, but it doesn’t mean you have to always use it. If you need to say more to get your point across, then do. If not, keep it short and sweet.

5. The Verdict is Still Out

Experts (or those who think they’re experts) are pontificating on whether this change will make people jump ship from Twitter, given that it’s now more similar to Facebook in what you can post.

Its brand for the longest time was those exasperatingly tiny messages.

Now that messages are longer, who knows if this social media platform will have longevity?

Bottom line: if Twitter’s been working for you to reach your audience, keep using it.

Test out longer messages and see what kind of engagement, clicks, and shares you get compared to your shorter ones. If they deliver, then great.

If not, impose a self-generated ban on your Twitter character limit and pretend you still only have 140 characters to use.

What do you think of the Twitter character limit? Do you like or hate it?

About the Author

Susan Guillory

Susan is the president of Egg Marketing & Communications, a content marketing and social media firm. She’s written three business books, and blogs about small business on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.

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